A backlink is a recommendation from a website that is “pronounced” through a hyperlink. The term backlink means something like “back reference”. On websites this means a hyperlink that links from one website to another. The term backlink is also known as “inbound link”. The backlink is also referred to as an external link, as it comes from another website and thus from an external source. The importance of the backlink for SEO Backlinks are assigned a major role in the area of search engine optimization. The more such backlinks refer to a particular page, the more importance the website has for the search engines. The algorithms from Google and Co rate a hyperlink or backlink as a recommendation.