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Construction and optimization of websites

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No-click searches are a thorn in the side of website operators and especially affiliates. After all, Google’s overviews of quick information mean low traffic, which of course also reduces income. However, you are not helplessly exposed to this tool, because with a few useful tips you can still create a stable one traffic on your side. In the following we have summarized for you which measures you can use exactly. Tip 1: build demand No question about it, competing against Google is not easy. Especially when users are looking for pure information. However, you can counteract this by focusing on building your company or brand. Because even if Google already provides the user with a lot of information, they still only offer a brief summary of the details. As soon as you manage to build up a greater interest in the product or your brand, the users ultimately have to…

Many people dream of having their own business. Especially in the last few years it has become easier and easier to set up your own small online business quickly and cheaply on the Internet. Examples are a small online shop for products or your own services. For example, there are people who sell self-made knitwear or small wooden figures. You can also sell your own books or seminars. A secondary trade can be registered for this purpose. There is another use case for established companies that can expand the sales channel through a homepage. For example, a stationary shop can also offer its goods on the Internet through an online shop. Everything starts with an idea Finding an idea isn’t easy though using a systematic process everyone will find the right idea for the small online business. It would be best if you are well versed in the subject and…

When it comes to understanding the behavior of your own customers and understanding their needs, the customer journey is a helpful tool to achieve precisely these projects. Ultimately, it helps to visualize the current relationship with its optimization potential and to continuously perfect it. In addition to individual sub-areas such as services, products or customer segments, the customer journey can also be applied to the entire company. Building an efficient customer journey is a process that requires a lot of attention to detail, as the individual touchpoints can have different effects on the customer from different perspectives. The right preparation and a strategic structure are therefore the be-all and end-all. This article will explain exactly how this works. Build a customer journey – in 5 steps! When building the customer journey, there are of course always individual options, so that you should always adapt the individual sub-steps exactly to your…

Lately, the term “no-click searches” has been used frequently in the online sector. Google’s quick help for search engine users comes at the expense of the website operator. If you want to know what no-click searches are all about, you will find out more in this article. What are no-click searches? As a website operator, you surely know yourself how fiercely competitive the search engine result pages (SERP for short) are and the competition you have to struggle with again and again. In the meantime, however, you not only have to assert yourself against images, ads or even rich snippets (such as product comparisons, videos, news, etc.), but are also faced with a completely new obstacle: the no-click searches. The no-click searches describe search queries for the result of which the Google user does not have to click on a website link. Instead, the search query is answered directly by…

No question about it, building a customer journey is a real aid in increasing success and profit, especially in terms of user-friendliness and the often associated high conversion rate. At the same time, however, there are always some hurdles when it comes to efficiently implementing the customer journey. In this article we want to clarify which exactly this can be. Challenges along the customer journey Although many web operators and companies know the advantages of the customer journey, many still find it difficult to build one efficiently and successfully. The same hurdles often arise that have to be overcome. Inadequate analysis of the target group An important and often neglected obstacle is the adequate analysis of the target group. However, touchpoints can only have a promising effect on a customer if they are explicitly tailored to them and their needs. To do this, however, the needs of the customer must…

It is not enough to just visually build the customer journey. Optimizing the customer journey is also an important part of success. The aim is to recognize to what extent touchpoints can be optimized or additionally integrated along the customer journey. Optimizing the customer journey – 2 helpful measures Two measures in particular help to identify and use the potential for improvement in the customer journey Customer satisfaction and the Add-on principle . Customer satisfaction The first principle to optimize the customer journey is to measure customer satisfaction. Because theoretically a customer can break off his “journey” at any time. It is therefore important that your target group experiences positive experiences from touchpoint to touchpoint in order to “stay on the ball”. You can only find out whether you can achieve this by analyzing the individual levels of customer satisfaction at each point of contact and, if the quality is…

You have probably heard of the principle of the customer journey online ?! Especially if you own a web project with the intention of selling goods or services, it is important for you to attract as many visitors as possible to your site and to convince them of your offer. However, this process is not always easy. Because even if you take various measures for Generate traffic a lot can happen from the first point of contact with your product or the offer of your service. For this reason, it often makes sense to keep an eye on the customer journey of your target group. What does customer journey mean anyway? The term “customer journey” comes from the field of marketing and describes the individual process of a customer from the experience through a product or service to the actual purchase. Because between these two steps there is often a…

In order to build a successful customer relationship, it is necessary that you, as the seller, continuously optimize the individual process steps. In turn, you should not only know the individual phases of a customer journey, but should also be able to understand them from the customer’s point of view. The 5 phases of a customer journey There are different models and approaches to what extent the phases of a customer journey are composed, but the one we have described is one of the most common. In addition, all the different images are based on the same principle anyway: a delayed purchase decision by the customer. Phase 1: Awareness In the first phase, the customer is in a problem situation. He is aware that he needs a solution and has become aware of your product or service and has built up interest. Phase 2: Consideration In the next phase, the…

The web project is up and everything is ready for your site to start properly. But one problem in particular often arises very quickly: generating traffic. Because no matter how good your website may be, if you fail to draw visitors’ attention to it, sooner or later you will not be successful. What many don’t know: There are different ways to attract users to your site instead of just using Google search. So generating traffic is actually not as difficult as many people assume again and again. In this article we will show you our top 6 traffic sources and how you can use them optimally. Generate traffic: 6 sources for more visitors Generating traffic is essential for your website, as it doesn’t really exist without it, like a department store without customers. No customers means not only no sales, no recommendations, no affiliates, but also no sales and no…

We at Projektify ask ourselves this question quite often. Because of course we also try to do good content marketing and that means for us first and foremost to write and publish good articles on a regular basis. But how do we decide whether an article is short or rather long? We would like to give you the answer to this in this article. This is important for articles for good content marketing First and foremost, the length of the article is not even the main criterion. Instead, it is much more important that your article is of quality and tailored to your target group. This means that in your posts you deal with the topics that your readers are also interested in and that are related to your website. As a beginner, if you are not sure what to write about, then it is always worth stopping by competitors…

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