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Social media

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It is often not very clear how community building is properly defined, which is why the great potential behind it is rarely recognized. Community building can contribute significantly more to the company’s success and sales of a product than the traditional click & buy relationship with a customer. Because community building can be reflected in many shapes and colors. From the communicative group, the open forum and special member programs to events outside the online world, everything is possible. Community building is as diverse as its users, but always pursues the same goal: building a long-term customer relationship. Accordingly, community building is not necessarily part of traditional marketing, which is primarily about winning new customers. Instead, community building is often referred to as relationship management. At the same time, however, it is usually also comparatively much more complex and time-consuming. However, there are a couple of really good reasons to…

Even if a lot of things seem easier to implement online than in the offline world, professional online marketing is still no picnic. Instead, due to the high level of competition, many website operators often have to dig deeper into their bag of tricks and constantly look for new creative ideas. But here, too, there are a few things to consider, what should be better left or what can really help you in the field of online marketing. Do’s in online marketing With the right measures, you can achieve great success in online marketing even with relatively little experience. Our following tips can help you with this. Analyze your own target audience Online marketing also relies on addressing the customer in a targeted manner. This means that you should know and analyze your target audience thoroughly before taking any action. You can get this information, for example, through surveys or…

Smaller companies also like to take up the topic of “social media in medium-sized companies” and often implement it enthusiastically at the beginning, but many organizations quickly run out of steam afterwards. In this article, we want to explain how exactly this can be avoided using the following tips. 5 tips for successful social media in medium-sized businesses Social media is now much more than just posting any content on any platform. Instead, the right strategy for successful implementation must be found, especially in medium-sized companies. Tip 1: Create the right basis First of all, it is also important in social media marketing to develop the right foundation, i.e. a sophisticated strategy, instead of just going wild. Along with the planned campaign, measurable and comprehensible goals must be set, which you can use to orientate yourself with your content again and again. For example, it is good if you can…

In the area of search engine optimization, one topic is particularly popular: Social media for SEO or briefly Social SEO called. More and more studies in this area show a clear connection between social signals and the SEO success of a website. The main thing is to use likes, comments, shares and retweets to expand your reach via social media channels and thus indirectly influence the Google ranking of your own website. 5 Social Media Tips & Tricks for SEO For this reason, in this article we want to give you some tips and tricks on how you can optimally use social media for SEO for your own success. 1. Tip: Brand building via social media As a real expert in a field, it is not always easy to convey your own knowledge and the high quality of competence to the outside world enough in the online world to be…

The term Social media is on everyone’s lips these days. Almost everyone of us is on social networks every day. For example, Facebook now has 2 billion users. But why should you use social media for your Website use? The most important aspect is to increase awareness. Furthermore, the important reasons for using it include achieving stronger customer loyalty, improving the image, better access to the target group and reacting quickly to problems. All of these reasons should make it clear to you how important social media is for your website. We have put together a social media checklist that will help you put your strategy together. So that you don’t forget anything and find it easier to get started. Even if you already have a page, you can optimize it with the checklist. Download social media checklist pdf

Would you like to buy or sell a well-running Facebook page and are you currently looking for information on pricing and on which channels you can get such pages? In the following article, we want to provide you with assistance and also briefly address potential risks when selling / buying. Buy / Sell Facebook page Facebook now has more than 1 billion users worldwide – in Germany alone there are over 26 million. More and more private and commercial Facebook users, in addition to numerous companies, are interested in creating their own Facebook fan page. This desire exists for a variety of reasons for all conceivable purposes. As a founder, you need one thing above all: direct contact with your target group. Therefore, you can count on a presence in the Social media -Networks do not do without. However, building and maintaining such a site is a great effort. So…

You have yours Niche side or Website and now want to use social networks in addition to traffic from Google? This is a good idea, otherwise you are wasting valuable potential that your competitors could use. Like you in Social media We’ll show you how to get started right in this article. Develop a feeling for the target group In the first step, you should determine your target group. This is always easier said than done. Doesn’t each of us somehow have everyone in Germany as a target group who wants to buy the product or use the service? That is why it is sufficient to set these at a higher level at the beginning. Answer the following questions: Do I sell to companies or private customers? Are my customers older or younger? Do they live anywhere in Germany or is my service more of a big city thing? What…

Facebook is still the largest social network ( Social media ) and a real all-rounder. From business to home users, almost everyone has a Facebook page. Statistics even say that every third German is now active on Facebook. That’s why Facebook continues to be an attractive marketing channel for your website. We would like to show you the 5 steps to the success of your Facebook marketing. Of course, the three steps assume that you have created a Facebook page beforehand. 1. Define the target group First of all, you have to know exactly who you want to address. Of course, there is a chance that your site will go viral and that you will gain thousands of likes through exciting content. However, this is not the rule and you have to invest something in your Facebook marketing. Most of the time, only cats or people who do very stupid…

You have yours Niche idea found and has built your niche site . Now you optimize it for Google and may already have some initial traffic. But you would like to generate more traffic and thus more income. You can use social media for this. In the following we give the tips. Which social media channels are there? There are numerous Social media Channels, however, are often the same 3 large networks. We want to describe this to you and tell you when you can and should use which network. In addition, we will introduce you to 2 other categories. Facebook is probably the largest network and it almost always makes sense to set up a website. Building a fan base can be incredibly tedious and tedious when you rely on one post to get new Facebook likes every few days. We almost always recommend building a page. Twitter is…

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