Smaller companies also like to take up the topic of “social media in medium-sized companies” and often implement it enthusiastically at the beginning, but many organizations quickly run out of steam afterwards. In this article, we want to explain how exactly this can be avoided using the following tips.

5 tips for successful social media in medium-sized businesses

Social media is now much more than just posting any content on any platform. Instead, the right strategy for successful implementation must be found, especially in medium-sized companies.

Tip 1: Create the right basis

First of all, it is also important in social media marketing to develop the right foundation, i.e. a sophisticated strategy, instead of just going wild. Along with the planned campaign, measurable and comprehensible goals must be set, which you can use to orientate yourself with your content again and again. For example, it is good if you can use your campaign to see where the visitors came from and to what extent your marketing measures were involved.

At the same time, you should also link your social media profile with other hobby horses, such as your company website or your account on a career website, in order to ensure a common thread and easy retrieval of your brand for your customers.

Tip 2: Make enough resources available

In addition, a successful social media strategy is not a one-hit wonder, but requires regular input and targeted maintenance, which in turn requires a certain amount of resources. You should regularly fill your fan page, groups and of course your main page with new, current and creative content in order to maintain constant contact with your target group. Depending on the size of your company, it can therefore be worthwhile to hire a person specifically for this task or to clearly assign the area of social media as a role.

Tip 3: choose the right platform

However, it does not matter how well your campaign is planned and how active you are on your social media profile – if you have selected the wrong platform for your marketing measures, you will still not be successful with social media in medium-sized companies. Because not only time but also the right place play a decisive role. So you should especially stay online where your target group is mainly represented. And that’s exactly why you first have to analyze them sufficiently and possibly also test a little at the beginning to see where the reactions to your contributions are strongest.

Tip 4: Address the customer in a targeted manner

Nevertheless, it is not enough just to find the right place, i.e. the right portal for successful social media in medium-sized companies. In addition, you should also develop a strategy in which you promote interaction with the customer and address them specifically in order to achieve the greatest possible success. This not only affects the type of content you post, but also how you address the customer in the posting, which links you can create to your product, how much transparency is required and of course at what times you post and how heavily advertising You can be there.

Tip 5: react constantly to content

At the end of the day, it is said here again, as with tip 2: stay on the ball. After all, social media lives from interaction. So react quickly and skillfully to your community by regularly answering questions, promoting competitions, surveys, mini-quizzes or other types of communication and interaction with the customer. This not only makes you look extremely professional, but also keeps the customer in mind with your brand in the long term.

To your own web project with Projektify

Or maybe you don’t even have your own web project and are wondering how you can acquire one? You are at the right place at Projektify with this concern! As a free platform, our association offers you support in buying and selling web projects. Please have a look at ours for more details Show !

But even if you want to sell an existing web project, we can support you. With us you can create a sales offer for free. To do this, just click here .

We are also happy to advise you with our regular blog articles on various topics relating to online business and the management of web projects. We focus particularly on the topics Part-time self-employment , insolvency and Corporate succession . So feel free to read through our other articles.

We offer guest articles and sponsored posts

You have your own, interesting thoughts around the theme world of the blog and would like to share them in a guest article on my blog? - But gladly! You can thereby address customers and professionals.

Gendernote: I have used the masculine form for ease of reading. Therefore, unless an explicit distinction is made, it always refers to women, diverse as well as men, and people of all origins and nations. Read more

Spelling: I translated my German Blog to English - so you can also read my Recommendations. Please be sorry if this English is not so good.




Image-Source Titlepicture: Fotolia.de 2016 – buyed License

 

Author

We are the international Version of Projektify.de a Marketplace for buying and selling webprojects. We give here recommendations for online-businesses and offer a tool for M&A Companies.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close