A good and sophisticated business plan is the cornerstone of every successful online business. The consideration of wanting to create a business plan for your web project should therefore correspond to a fixed task rather than an eventuality. In this article we want to give you a few suggestions and tips on how to best proceed.

Why do I even need a business plan?

First of all, we should clarify the extent to which a business plan makes sense, who needs it and what added value it offers.

A web project gives its founder a lot of freedom. Instead of expensive rental expenses and bound working hours, an online startup can work flexibly and conveniently from anywhere, at any time. But even a web project is basically a completely normal business that can only be successful with the right strategy and a lot of time and effort. For this reason, you should not neglect the importance of a good business plan even with an online business.

Because especially in the world of the Internet, the competition is often much bigger and stronger than is the case in the real world. Nevertheless, here too you have the opportunity to generate good sales and high profits if you approach the matter right from the start. Success in launching an online business in particular often depends heavily on three factors: the idea, the strategy and the financing. Because even if your idea is so innovative and in demand, without the right measures in the implementation and enough capital behind it, you will have a hard time swimming on the wave of success at some point.

A structured business plan can not only help you to convince financiers of your product or service, but also to visualize the right planning with the appropriate measures and thus make it more tangible. Accordingly, the creation of a business plan is actually worthwhile for everyone who wants to achieve success with a web project.

This is how a business plan should be structured

Basically, a business plan for a web project is not very different from that of a normal business. However, there are a few small key differences. That’s why you now get an overview of the data and information that you should definitely include in your business plan:

  • The founders: Regardless of whether it is an individual or a team, for the sake of completeness, all business partners and the associated data must be included in the business plan. Such information includes, for example, name, address, age, marital status, curriculum vitae, important competencies, etc.


  • The company organization: Especially if you are starting up in a team, you should definitely agree on how you want to organize your business. Decides who takes on which part, such as that of the managing director, and also defines the associated areas of responsibility. You can also divide up the business areas and consider personnel measures. Write every detail of it in the business plan. This allows you to keep an overview of tasks and areas of responsibility more transparently.


  • The current market situation: In the business plan, define and analyze the market you are planning to enter as precisely as possible. Not only do you find your target group, but also plan which position you will take in the competition and which strategy you want to pursue.



  • The type of marketing: The marketing of your product or service is closely related to the market situation. To do this, you can integrate a marketing concept into your business plan by describing not only sales opportunities, but also the price structure and planned advertising measures.


  • Determine the funding: Very few startups can draw on the full at the beginning. Therefore, it is all the more important that you, as the founder, think about the financing of your web project right from the start. Regardless of whether you use a lot or little equity, obtain outside capital from family and friends or external investors, such as banks, you should, from a legal point of view, keep all the data in your business plan under a separate chapter if possible. You should also include expected operating expenses and sales planned for the first few years in this part. In this way you give investors an overview and you can also manage your finances much better yourself.


As you can see, creating a business plan offers you a good opportunity to implement your web project in a structured and professional manner. In addition, a business plan usually becomes an important part of your online business when you are looking for investors. Because they can understand the strategy behind your web project based on your business plan and make hypotheses on how successful you will be. These assumptions are an important factor when it comes to the investment amount. So you should always stay honest and realistic with your business plan and pay a lot of attention to detail. Because the better you are prepared with your business plan, the greater the chances you have not only with potential donors, but the better you can also react to changes in the future that have been rescheduled.

Your own web project using Projektify

If you’ve always wanted to get started with a web project yourself, then you’ve come to the right place. As a free platform for buying and selling web projects of all kinds, we offer you professional help on all matters relating to this topic Make money online . Have a look around our site or get there here directly to the purchase advertisements.

If you want to sell your project then this way to create a free advertisement.


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