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In 2016, the European Parliament passed the General Data Protection Regulation (GDPR). This will come into force on May 25, 2018. The new regulation of data protection law affects all entrepreneurs in the European Union. What is also new is that entrepreneurs who are based outside the EU must also observe the GDPR. This was not the case before. The aim of the regulation is to standardize the processing of personal data by private companies and public bodies across the EU. The regulation replaces Directive 95/46 / EC from 1995. This was entitled: Protection of natural persons in the processing of personal data and laws on the free movement of data. You can find tips for implementation in the Projektify blog.

A featured snippet is a highlighted search element that tries to give as direct an answer to the search query as possible within a so-called answer box. For the snippet, Google picks out a section of the website and places it at the top before the organic search results and is therefore also referred to as position 0. The aim of the featured snippet is to provide an even faster response to search queries. Ideally, the user doesn’t even have to visit the website to get an answer. For example, if you enter the word SEO into Google, a short explanation of the term will appear highlighted in a rectangle. The featured snippet is controversial for website operators, since ideally the user doesn’t even have to visit the website to get an answer. Nevertheless, the featured snippet can improve your site’s traffic. If your website conquers the Featured Snippet, your…

There are many and dealers on the Internet who want to offer and sell their goods online. For this reason, entrepreneurs came up with the idea of complete systems that offer everything from a single source, from the presentation to the handling of the sales process to the payment process. Some of these are open source or cost money. Certain shop systems are also incredibly free, but the plugins also cost money. Examples of such systems are Prestashop, Shopware, OxidShop and the Wordpress plug-in WooCommerce.

CMS stands for the abbreviation of the English term “Content Management System”. So it is a content management system that can be expanded with so-called plugins. Examples are Wordpress, Joomla and Drupal as well as Typo3. A CMS can be used to create and manage content – in text, image, video or other form. They are mainly used to operate websites and are mostly available as open source but also as paid versions.

SEM is the abbreviation for Search engine marketing ( Search Engine Marketing ), which describes a sub-area of online marketing. It includes all relevant measures to increase traffic with the help of search engines. Meaning and definition of sem SEM by optimizing search results in search engines, ensures that more visitors come to a website. However, you have to separate search engine marketing into two separate areas: Search engine optimization ( SEO ) and the Search engine advertising (SEA ). Difference between SEO & SEA While SEO aims to improve the organic (unpaid) rankings of your own website, SEA focuses on increasing page views through paid advertising links and banners.

Affiliate marketing is a commission business and a sub-division of online marketing. Affiliate marketing describes a sub-area of online marketing. This form of commission business is about earning commission for advertised products or services through your own website. example If a food blogger (the publisher) advertises kitchen products from a manufacturer (also called advertiser) on his blog by means of direct links, this type of advertising is called “affiliate marketing”, provided that the manufacturer or online retailer (advertiser) gives the publisher or Affiliate (advertising / sales partner) pays a commission for this. Forms of remuneration In affiliate marketing, remuneration is paid when the Backlink to the advertiser was successful. That means: If a visitor to the blog clicks on the affiliate link and buys a product from the advertiser, the blogger receives a certain percentage of the product price. This remuneration model is also called pay-per-sale (PPS). Another billing model…

A backlink is a recommendation from a website that is “pronounced” through a hyperlink. The term backlink means something like “back reference”. On websites this means a hyperlink that links from one website to another. The term backlink is also known as “inbound link”. The backlink is also referred to as an external link, as it comes from another website and thus from an external source. The importance of the backlink for SEO Backlinks are assigned a major role in the area of search engine optimization. The more such backlinks refer to a particular page, the more importance the website has for the search engines. The algorithms from Google and Co rate a hyperlink or backlink as a recommendation.

With Google Adsense As a website operator, you can place advertisements on your website and earn money with them. For this purpose, Google uses an algorithm to select suitable advertisements that are displayed on your website. According to Google, you get an average of 68% of the click price. Because of Adwords, advertisers book ads on google and offer a click price. These ads are displayed on your website by Adsense. The AdSense guidelines ensure security against improper ones on the part of publishers, advertisers and users, at least Google. Google offers text ads, display ads and link blocks, which can be integrated using a code. To do this, you need to register with the Google Adsense program. A payout is always made at a minimum of 75 euros.

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