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What are Amazon FBA stores? Amazon FBA stores are online stores on Amazon that use the FBA service. FBA stands for “Fulfillment by Amazon”. This means that Amazon takes over the entire order processing. Instead of taking care of shipping yourself, you send your goods directly from the manufacturer to an Amazon warehouse. When an order is then received via the store, Amazon takes care of the packaging and shipping. Amazon also handles the returns. So you pass on the entire logistics to Amazon. You can therefore run an FBA store on Amazon completely from home without needing large warehouse space yourself. Advantages and disadvantages Amazon is one of the largest online marketplaces in the world and is known worldwide. In Germany alone, Amazon is accessed about 500 million times a month. So there are plenty of potential customers. You can use this reach to generate more sales. Unlike normal…

More and more companies are starting to offer their business via the Internet. This development has some advantages: you are your own boss, you can realize your own potential, you make high profits and you benefit from flexible working hours. But competition is fierce and new business concepts are constantly being introduced to the market. In order to stand your ground in the competition, it is necessary to optimize your own website for search engines so that it does not get lost in the vastness of the Internet. In this article we will explain what you should pay attention to. 1. Basics Google records about 3.8 million queries per minute. In order to deliver relevant information to the users, a pre-sorting has to take place. This pre-sorting is based on certain ranking factors, which ultimately decide whether your website will rank higher in the search results or not. Under SEO…

For more than a year now, the COVID-19 virus has been dominating us and has caused many companies, but also web projects, to slide into a crisis. Uncertainty, constant change and course corrections characterize society. Depending on the industry, the crisis has a stronger or weaker impact, and a global economic crisis cannot be ruled out. From existential fears to downright booms, everything is present in the various industries. Even after more than twelve months, it is still difficult to assess the exact consequences, which is why planning calculations or assumptions that have to be made for a company valuation are a particular challenge. This is because the value of a company is based on forecasts of future cash flows and is therefore difficult to estimate according to the current economic situation. This article attempts to take a closer look at this influence of COVID-19 on company valuations. At the…

The Corona crisis is presenting many self-employed people with major challenges. Losses in sales have meant that many of them have already had to give up their businesses. Others have looked to the Internet for ways to cover their living expenses. For former store owners, the Internet offers the opportunity to work independently of location and time. Web stores usually take a few months to get up and running, as a foundation of trust with customers must first be established and the web store must position itself as an expert in its field. Amazon FBA offers an alternative. In this article, you will learn what is meant by this and what advantages are associated with it. What is an Amazon Shop? The abbreviation Amazon FBA comes from the English language and is called “Fulfillment by Amazon”. As the name suggests, this system not only makes the products available on the…

Many people dream of having their own business. Especially in the last few years it has become easier and easier to set up your own small online business quickly and cheaply on the Internet. Examples are a small online shop for products or your own services. For example, there are people who sell self-made knitwear or small wooden figures. You can also sell your own books or seminars. A secondary trade can be registered for this purpose. There is another use case for established companies that can expand the sales channel through a homepage. For example, a stationary shop can also offer its goods on the Internet through an online shop. Everything starts with an idea Finding an idea isn’t easy though using a systematic process everyone will find the right idea for the small online business. It would be best if you are well versed in the subject and…

For many, SEO is both a blessing and a curse. Because on the one hand the use of SEO has incredible potential to bring you very high in rankings and thereby push your traffic properly, on the other hand the use is also extremely complicated, so that there are hardly any real professionals in this field. In addition, persistent myths and rumors lurk around the topic of SEO. As an inexperienced website operator, it is not so easy to keep track of right and wrong. For this reason, we have put the most common myths under the microscope in this post. Myth 1: The main thing is a lot of text Our first rumor is probably also one of the most persistent. Because it is communicated again and again that a lot of text also has a lot of added value. After all, you want to include your keywords as…

No-click searches are a thorn in the side of website operators and especially affiliates. After all, Google’s overviews of quick information mean low traffic, which of course also reduces income. However, you are not helplessly exposed to this tool, because with a few useful tips you can still create a stable one traffic on your side. In the following we have summarized for you which measures you can use exactly. Tip 1: build demand No question about it, competing against Google is not easy. Especially when users are looking for pure information. However, you can counteract this by focusing on building your company or brand. Because even if Google already provides the user with a lot of information, they still only offer a brief summary of the details. As soon as you manage to build up a greater interest in the product or your brand, the users ultimately have to…

Lately, the term “no-click searches” has been used frequently in the online sector. Google’s quick help for search engine users comes at the expense of the website operator. If you want to know what no-click searches are all about, you will find out more in this article. What are no-click searches? As a website operator, you surely know yourself how fiercely competitive the search engine result pages (SERP for short) are and the competition you have to struggle with again and again. In the meantime, however, you not only have to assert yourself against images, ads or even rich snippets (such as product comparisons, videos, news, etc.), but are also faced with a completely new obstacle: the no-click searches. The no-click searches describe search queries for the result of which the Google user does not have to click on a website link. Instead, the search query is answered directly by…

Even if anonymity often outweighs online, customer dialogue is increasingly becoming a strong pillar of success, especially for online shops. Above all, the importance of conversational marketing is increasingly becoming an important tool in customer care. This article should show you what exactly it is and to what extent conversational marketing is used. What is conversational marketing? When shopping online, we repeatedly come across so-called chat windows through which the company itself offers us help, for example in the form of advice. As a customer, you can then decide for yourself whether you would like to take advantage of this free additional offer. Often it is then possible to communicate with a consultant both in text and in bullet point form within the chat. However, it is not always possible to clearly distinguish whether the other end is a real person or just a programmed machine. In the meantime, however,…

The year is slowly coming to an end and Christmas is approaching with great strides. In addition to all the pre-Christmas stress that arises, you should also adapt your web project to this particular season of the year. Because even things less related to the holidays, such as your SEO strategy, can actually be made suitable for Christmas. How? – We would now like to introduce you to 5 helpful tips for this. 5 tips for a Christmas-ready SEO strategy Whenever Christmas is just around the corner, the great search for the right gifts begins. Online retail in particular is booming here and the search engines are running hot in the run-up to Christmas. A good reason to optimize the SEO strategy of your own website so that you too can benefit from the Christmas business. Tip 1: Research the strongest keywords Especially at Christmas time, the bandwidth and volume…