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Online shop tips

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Even if anonymity often outweighs online, customer dialogue is increasingly becoming a strong pillar of success, especially for online shops. Above all, the importance of conversational marketing is increasingly becoming an important tool in customer care. This article should show you what exactly it is and to what extent conversational marketing is used. What is conversational marketing? When shopping online, we repeatedly come across so-called chat windows through which the company itself offers us help, for example in the form of advice. As a customer, you can then decide for yourself whether you would like to take advantage of this free additional offer. Often it is then possible to communicate with a consultant both in text and in bullet point form within the chat. However, it is not always possible to clearly distinguish whether the other end is a real person or just a programmed machine. In the meantime, however,…

There is a lot to consider when setting up e-commerce. We have collected the most important tips for you and also explain how online advice can help you set up an online shop. Tips for building an online shop In order to design your shop in an appealing, user-friendly and professional way, but also with your own touch, a lot of time and effort has to be invested. Our tips can help make these investments worthwhile. Pay attention to legal issues There are a lot of little things to consider when setting up an online shop. In addition to choosing the right legal form, you should also do other legal things like creating a flawless one Imprint , paying attention to the new GDPR or pay attention to the development of valid terms and conditions. If you want to rely on the help of a professional, then try ours right…

Are you motivated, creative and constantly developing good content? But the visitors to your website still stay away? There are a few tricks you can use to generate more traffic for your web project. They turn your work into a successful web project: visitors. As one of countless pages on Google, it is not that easy to be found by them. We have put together the following tips and tricks for more traffic on your website so that you can attract more people to your own site and generate income. What you should consider when generating traffic There are innumerable recommendations for strategies in the vastness of the internet. However, not every strategy fits your user equally well. So before you waste your time and just try it out, you should consider carefully in advance which measures really make sense and which of them suit you and your web project.…

The number of people who decide to earn something with an online shop or even start their own business is increasing every day. But is this step worth it? How much income can you actually achieve with an online shop? Is an online shop still worthwhile? This is probably the most frequently asked question when it comes to running your own online shop. Given the right conditions and the right work ethic, this question can definitely be answered with a YES. The number of online purchases is still increasing year after year. The following graphic shows you how high the average monthly order volume from online shops is according to a study we recently carried out. As you can see, almost 80 percent of our respondents have a rate between 1 and 1000 orders per month. A full 7 percent can even generate monthly quantities of more than 5000 orders.…

Are you in the middle of setting up your web project, everything is running smoothly and are you now bothered by the countless content management systems? No problem, because we at Projektify explain everything you need to know in this article when it comes to choosing a suitable program. From the definition of the term to the various areas of application and the presentation of the five most common programs to the decision-making for the right content management system, we bring light into the dark. What is a content management system? A content management system, or CMS for short, is simply the management of content and content on the web. Since the internet has become indispensable as a presentation platform for companies and entrepreneurs and can even represent a decisive competitive advantage, building a web presence that is supposed to represent more than just a business card can no longer…

You are standing in front of your online shop and do not want to sell your own products or expand your current portfolio yet. Dropshipping or affiliate marketing can be worthwhile for this. In the following article we would like to show you when you should use which method and give you recommendations for your project. When is affiliate marketing suitable? With Affiliate marketing you advertise a product through a link. So you describe the product but the sales partner such as Amazon sells the product. You will receive a commission of 7%, for example. The advantage is that you don’t have to set up any logistics and only have to advertise the product. You can set yourself apart by promoting a product better on your website and offering more content than Amazon, for example. You can also offer product comparisons and much more. So you don’t offer any products,…

Would you like to earn a little extra or are you looking for a job that you can do from home? Then this is exactly the right thing for you: Sell your own products online. If you want to find out what options there are and what you should pay attention to when selling on the Internet, then this article can help you. Sell your own products online – this is how you get started! You have probably already noticed that many people try to earn some income in this way or at least toy with the idea. But why are some entrepreneurs so successful, while others struggle every day and still cannot make a living from it? In addition to the right attitude and a lack of passion, this is also often due to the wrong approach. So that you can successfully sell your own products online, we have…

Dropshipping – this term appears more and more in connection with online shops. But what exactly is the dropshipping strategy and is it worth using it for your online shop? We want to get to the bottom of these questions in our article! What does dropshipping actually mean? First of all, what exactly is dropshipping? This term is a type of e-commerce in which the online shop dealer offers and sells goods that he does not have in stock himself. When a customer buys a certain product, the retailer orders it directly from the manufacturer and sends the goods to the customer. More information about the term You can find dropshipping in our lexicon . What are the benefits of dropshipping? The dropshipping strategy is particularly suitable for online shop beginners, as you only need a small amount of start-up capital. So you can get started right away…

Anyone who wants to sell their entire company or just part of it, such as the online shop, is often faced with the problem of not finding a suitable buyer in Germany. Many entrepreneurs solve this problem by selling to foreign buyers. Across the EU, such a purchase is linked to rules and standards based on fixed structures. But what is the legal situation if you want to sell to non-European countries such as Switzerland. How is the value added tax or sales tax paid? Which rules must be observed so that the invoice is recognized by the tax office? This article is intended to provide answers to these questions as well as information on procedural measures. Legal situation When marketing entire web companies or online shops in Switzerland or other non-EU third countries, there is no uniform legal situation, such as the European reverse charge agreement, as the tax…

Affiliate marketing is an important part of online marketing and is considered to be one of the initiators for new marketing approaches. Back then, it was one of the first marketing disciplines on the Internet and is still considered an incubator for new marketing approaches and channels. In this article we explain how you can buy or sell ready-made affiliate shops. What is affiliate Affiliate partner programs are online portals in which an online retailer (merchant) opens a new sales channel within a marketing cooperation via the websites of many partners (affiliates) and these partners share in their sales through success commissions, says the Gabler Lexicon. Roughly, in the context of web projects, it means that you market the products of another person or company and receive a commission for it. In short, it is a sales collaboration between a dealer and a seller. Benefits of Affiliate Affiliate has many…

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