SEM is the abbreviation for Search engine marketing ( Search Engine Marketing ), which describes a sub-area of online marketing. It includes all relevant measures to increase traffic with the help of search engines.
Meaning and definition of sem
SEM by optimizing search results in search engines, ensures that more visitors come to a website. However, you have to separate search engine marketing into two separate areas: Search engine optimization ( SEO ) and the Search engine advertising (SEA ).
Difference between SEO & SEA
While SEO aims to improve the organic (unpaid) rankings of your own website, SEA focuses on increasing page views through paid advertising links and banners.
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