SEM is the abbreviation for Search engine marketing ( Search Engine Marketing ), which describes a sub-area of online marketing. It includes all relevant measures to increase traffic with the help of search engines.

Meaning and definition of sem

SEM by optimizing search results in search engines, ensures that more visitors come to a website. However, you have to separate search engine marketing into two separate areas: Search engine optimization ( SEO ) and the Search engine advertising (SEA ).

Difference between SEO & SEA

While SEO aims to improve the organic (unpaid) rankings of your own website, SEA focuses on increasing page views through paid advertising links and banners.


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Gendernote: I have used the masculine form for ease of reading. Therefore, unless an explicit distinction is made, it always refers to women, diverse as well as men, and people of all origins and nations. Read more

Spelling: I translated my German Blog to English - so you can also read my Recommendations. Please be sorry if this English is not so good.

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