Lately, the term “no-click searches” has been used frequently in the online sector. Google’s quick help for search engine users comes at the expense of the website operator. If you want to know what no-click searches are all about, you will find out more in this article.
What are no-click searches?
As a website operator, you surely know yourself how fiercely competitive the search engine result pages (SERP for short) are and the competition you have to struggle with again and again. In the meantime, however, you not only have to assert yourself against images, ads or even rich snippets (such as product comparisons, videos, news, etc.), but are also faced with a completely new obstacle: the no-click searches.
The no-click searches describe search queries for the result of which the Google user does not have to click on a website link. Instead, the search query is answered directly by Google on its SERP page. Usually this is made available as a rich snippet, which presents the user with a short and clear summary (e.g. in an answer box). Basically, a distinction is usually made between four different versions of the no-click searches. For search queries with a focus on:
- Date, time, time zone, currency conversions
- Age or names of people and products
- Information searches (e.g. translations, definitions, etc.)
- Local search queries (e.g. restaurants, excursion destinations, events, etc.)
What are the effects of no-click searches?
No question, no-click searches may be convenient for Google users, but mean an enormous loss of traffic for many website operators. While some can at least record clicks when a user wants more information than that provided by google, affiliates in particular suffer enormously. Because of the declining traffic, fewer affiliate links are automatically clicked. This not only results in a reduction in income, but also makes collaborations and partnerships less lucrative for large companies, which in turn reduces general demand.
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