The term dropshipping is a new type of e-commerce in which an online shop dealer offers goods that he does not have in stock himself.


When a customer orders the corresponding product, the retailer buys the goods directly from the manufacturer and has them delivered directly to the customer. The dropshipping strategy is in complete contrast to the common e-commerce strategy, in which goods are ordered in large quantities, stored and then sent to the customer.

One advantage of dropshipping is that the costs of storing the products can be saved and the retailer can offer a wide range of products.


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