The term SEO stands for the English form search engine optimization , in German search engine optimization. As the term already suggests, it is understood to mean all measures that make a website appear higher in the search results of a search engine.

The aim of search engine optimization (SEO) is that the website is ranked higher in the organic search results pages of search engines such as Google. As a result, more users will visit the website. The SEO is aligned so that the search engines can read and analyze the website optimally.

In the process of search engine optimization itself, you should primarily use keywords that are appropriate for the website. Ideally, a keyword analysis should be carried out to find out which keywords rank optimally.

Two types of search engine optimization

There are two different types of optimization, on-page optimization and off-page optimization. With on-page optimization you try that Content optimize the website. The keywords are integrated into the page title, descriptions and captions. However, it is important that a good SEO text does not mean that the keywords are senselessly strung together. Rather, it is about a meaningful overall text that integrates the keywords. Off-page optimization is a measure that does not take place on the website itself. Here is through Backlink -Setting on other websites, operated by search engine optimization.

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