Content marketing is no longer just part of the repertoire of large, but also small and medium-sized companies. The content offered by brands of all sizes is noticeably improving. However, this is no reason to let up in content marketing. Instead, companies should already start thinking about new trends and their implementation options. We have summarized what exactly these are and what will change in 2020 as an outlook for you.

The most important content marketing trends for 2020!

Successful content marketing is primarily about two things: quality and speed. While the former depends above all on the creativity and commitment of the company, the latter mainly has to do with the responsiveness of the brand. And to keep this as high as possible, it is therefore important to deal with the latest trends in good time.

Artificial intelligence

Automated content is on the rise and will continue to play a significant role in 2020. Because even if there are still some hurdles, such as the more complex sentence structure, in use, artificial intelligences are still able to independently optimize advertising messages that then address the customer even more specifically and thus have enormous potential. Campaigns can thus be set up and switched in a much more targeted manner, while social media managers can save valuable time at the same time through automated text shortening.

But even if we are still relatively at the beginning of the journey, it is still worthwhile to keep an eye on artificial intelligences for content marketing.

Topicality

Similar to news, the topicality of content also plays an essential role in content marketing. Because as the mouthpiece of an industry, companies with a tendency to be up-to-date can tie significantly more customers to their own company. After all, they quickly recognize where the latest news can be found the fastest and immediately associate this advantage with your company. This not only makes the brand more present, but also allows the community to grow faster. In addition, the chances of showing up on platforms such as Google News or Xing increase and thus sustainably promote the first two factors again.

Interactivity

Content marketing has long since nothing to do with passive consumption, but much more to do with interactivity. It is no longer just about informing the customer, but rather the exchange and communication are the actual goals of the marketing strategy. However, it is often not so easy to generate this interaction, which is why we will focus more on the possibilities for this in 2020 as well. These are for example:

  • Survey
  • Voting
  • Quizzes
  • Mini games

The latter in particular is becoming increasingly popular thanks to technologies such as virtual reality, but requires more programming effort than comparable measures.

personality

Last but not least, the trend in content marketing for 2020 is clearly on more personality. With the amount of offer and the creative measures, the customer still wants to be able to identify more strongly with the brand. And in order to stand out from the pool of competitors, more and more emphasis must be placed on individuality and character in the company. The customer no longer just wants to experience content, but actually wants to experience it, which is why sharing experiences and events can prove to be particularly effective. Because with all the new trends in the online world, the boundaries to the offline area are blurring more and more and the customer increasingly longs to recognize the real person or the brand behind a marketing strategy more precisely.

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Gendernote: I have used the masculine form for ease of reading. Therefore, unless an explicit distinction is made, it always refers to women, diverse as well as men, and people of all origins and nations. Read more

Spelling: I translated my German Blog to English - so you can also read my Recommendations. Please be sorry if this English is not so good.




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To your own web project with Projektify

Or maybe you don’t even have your own web project and are wondering how you can acquire one? You are at the right place at Projektify with this concern! As a free platform, our association offers you support in buying and selling web projects. Please have a look at ours for more details Show !

But even if you want to sell an existing web project, we can support you. With us you can create a sales offer for free. To do this, just click here .

We are also happy to advise you with our regular blog articles on various topics relating to online business and the management of web projects. We focus particularly on the topics Part-time self-employment , insolvency and Corporate succession . So feel free to read through our other articles.

 

Did you like this post? Then support Projektify eV and its members with a voluntary donation or simply by clicking on one of the banners of our advertising partners. Many Thanks!

We offer guest articles and sponsored posts

You have your own, interesting thoughts around the theme world of the blog and would like to share them in a guest article on my blog? - But gladly! You can thereby address customers and professionals.

Gendernote: I have used the masculine form for ease of reading. Therefore, unless an explicit distinction is made, it always refers to women, diverse as well as men, and people of all origins and nations. Read more

Spelling: I translated my German Blog to English - so you can also read my Recommendations. Please be sorry if this English is not so good.




Image-Source Titlepicture: Fotolia.de 2016 – buyed License
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