You have created or bought a website to use it passive income to generate? Very good! But as soon as the ranks in the search engines are no longer optimal and the yields decline, it is time to do something about it. Now it’s time to maintain, revise and update the website!

Score with new content

A website that is updated regularly Content brings, rises in the favor of Google in contrast to a page on which nothing new has happened for months. Incidentally, this is also the reason why most website operators install a blog on their web project. It doesn’t matter what kind of website it is. Either Online shops , Information portals and company websites benefit equally from one Blog on the site. With exciting, keyword-optimized content that also contains keywords relevant to the entire page, you can achieve good rankings in Google in the long term.

Check and optimize usability

In addition to new posts, you should also regularly check whether the user-friendliness of your site could be optimized. Specifically: Is the menu navigation optimal, is the content you are looking for found quickly, does the layout of your website fit and is the overall impression correct? These are all questions that you should be asking yourself on a regular basis. On the one hand, a good page structure will make you more popular with Google; on the other hand, good usability (user-friendliness) will increase the conversion rate and thus the potential income from your web project. Google Analytics, for example, can help you at this point. By recording the length of stay, the number of views in general and the number of individual pages visited by users, you can draw conclusions about the quality of your website.

Conclusion: No price without diligence

Maintaining your own website is therefore not only an important factor, but essential for the success of the project. Regardless of whether you sell great products with your online shop, generate income with a niche page monetized through affiliate links, or want to report on great travel destinations or recipes with your personal blog – only with regular posts and constant optimization of the status quo, you will Get the most out of your website.

 


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