Online business is a very popular type today easy and quick to earn money. Numerous options from your own blog to an online shop make this possible for everyone. But online business also has its pitfalls. Legal traps and regulations are hidden in many corners. In our article, we would like to point out two important legal pitfalls that can await you with the common earning opportunities with your own website.


Advertising banners and affiliate marketing

A very popular and easy way to make money is by promoting other providers’ products or services on your own website. Here, between the switching of advertising banners, for example via programs such as Google Adsense and the Affiliate marketing differentiated. In any case, it is extremely important to read the terms of the contract carefully. Various programs require mentioning in the imprint or elsewhere on the website. These include, for example, Google Analytics, Google Adsense and the comparison calculator from Tarifcheck24. It may also be necessary to mention it in the data protection declaration.

In order to be legally on the safe side, it is therefore essential to read the contract carefully and, if necessary, to have it checked by a lawyer.

You can find detailed data protection regulations in our category data protection .


Note the licenses for images

Basically, it is advisable to use photos and graphics that you have made yourself for your own website or blog. However, since not everyone has a talent for photography and image processing programs, it is often necessary to obtain images from other providers. With the many online providers, this is no longer a problem at all. When using third-party images, however, it is very important that the images are licensed and that the image source is correctly noted. Image licenses are often very different, especially on the Internet. This is the case with the widely used Creative Commons licenses (CC licenses). With CC licenses, the license holder can compile his license from various pre-structured modules. For example, the license holder can decide whether or not the image can be used for commercial purposes.

Many Internet portals such as Pixabay also offer images for free use free of charge and often without naming the photographer. These are mostly not to be used for commercial purposes. But caution should also be exercised with these freely accessible images, as it cannot always be guaranteed 100 percent that they are really royalty-free images. The online provider is not liable for any license infringement. It is therefore advisable to read the provider’s terms of use carefully before use.


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