Affiliate marketing is all the rage. The growth seems unlimited. For example, a Study by the affiliate network Awin that every sixth euro in online trading is already based on affiliate marketing. And this trend only seems to increase in 2019. We have summarized the new approaches for you by taking a closer look at 5 of the most important innovations.
Affiliate Marketing Trends 2019
Affiliate Marketing is known as an industry with quick adaptability, which is why the trends here always correspond to the latest ideas and visions of the global world.
The importance of mobile use is nothing new, but companies in the area of affiliate marketing must increasingly respond to the associated requirements. This means that, for example, in the area of non-permitted cookies in browsers, new measures must be sought so that customer behavior can be further tracked and understood. At the same time, however, there are always new challenges in the area of data protection that must be overcome.
Rating portals & reviews
As in the previous year, rating portals and reviews are again an essential part of the current affiliate marketing trends. Because when a customer searches for a product or service online, the willingness to buy is often already at a high level. This in turn offers a good starting point to convince the customer over the long term. Many reviews and positive entries on rating portals can therefore have a major impact on the customer’s decision for or against a purchase.
Ads on Facebook
The great advantage of Facebook ads is that they can be placed in a targeted manner. As a result, you offer very promising potential in the area of affiliate marketing. Customer groups can be addressed explicitly and with coordinated content, while the costs for this are relatively low.
Visual media are more and more on the rise and therefore also play a major role in the 2019 affiliate marketing trends. The written word is increasingly being displaced and replaced by images and videos. These often have a much greater power to influence potential customers and arouse emotions much more profitably. Image-focused portals such as Youtube, Instagram and Co continue to gain in importance and can be optimally used for affiliate marketing purposes thanks to content tailored to them.
However, the aspect of diversification will also be very important. For companies, it will no longer be enough to just design appealing, but also unusual advertising campaigns, using as many different affiliate marketing channels as possible. However, the content cannot be blindly pushed back and forth between the individual platforms. Instead, it has to be optimized so that it is individually adapted to the respective platform and its users.
Even if some trends already existed in the previous year, this year is still characterized by the considerable expansion of these ideas. It is therefore still important for companies to follow the trends regularly in order not to lose out to the competition. But here, too, speed is not everything, because affiliate marketing trends are primarily about effectiveness and consistency. Only those companies that invest not only enough perseverance but also the necessary level of quality will ultimately emerge as winners from this year.
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