In order to build a successful customer relationship, it is necessary that you, as the seller, continuously optimize the individual process steps. In turn, you should not only know the individual phases of a customer journey, but should also be able to understand them from the customer’s point of view. The 5 phases of a customer journey There are different models and approaches to what extent the phases of a customer journey are composed, but the one we have described is one of the most common. In addition, all the different images are based on the same principle anyway: a delayed purchase decision by the customer. Phase 1: Awareness In the first phase, the customer is in a problem situation. He is aware that he needs a solution and has become aware of your product or service and has built up interest. Phase 2: Consideration In the next phase, the…

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