Do you have your own website and want to expand its reach? Then you can not avoid the subject of the SEO to deal with search engine optimization. A basic distinction is made between on-page SEO and off-page SEO. The on-page SEO focuses on the internal optimization of the website. Above all, this includes qualitative content in conjunction with suitable keywords and internal links. With off-page SEO, the structure of your own website plays a subtle role. Much more important are other websites and strategies how you can market your own website on them and thus achieve a better ranking position with the common search engines. For niche websites in particular, off-page SEO offers a good opportunity to generate a higher reach. We’ll show you the two most important off-page ranking factors for your website: Backlinks and Social media . Off-page optimization through backlinks Probably the most important ranking…