A niche website is one Website whose content is aimed at very specific industries and target groups in order to generate income through various forms of advertising.

As the name suggests, the niche website focuses on a specific niche that generates revenue. The niche website deals with a specific topic from which a specific target group can be derived. This has the advantage that the website content ( Content ) can be tailored precisely to the needs of the target group. Niche sites mainly serve subject areas with a low degree of saturation in order to increase the chances of a good positioning on the web.


A niche website that specializes in content on the subject of “hedge trimmers”, for example, serves a small target group with the following criteria: Male, between 25 and 55 years old, homeowners. Ideally, articles on this topic are published that create a purchase relationship and address the needs of the target group.


Since niche sites are created with the aim of making money online, the monetization of the page (s) is paramount. Depending on the niche, there are Affiliate programs because these can be linked well with the purchase reference and advice on a specific topic. In addition, many niche websites use performance advertising from Google AdSense and other providers.

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