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Keywords for search engine optimization are slowly but surely being used. Instead, a good Google ranking now requires thinking in terms of topics – through the creation of pillar pages. But what is the new SEO insider tip about and what advantages do such pillar pages offer? What are pillar pages? As is so often the case with online terms, the term “pillar pages” comes from English. Pillar stands for the German equivalent word “pillar”. Since pillar pages deal with certain specialist areas and subject areas, they form a supporting pillar, so to speak. This is because pillar pages usually go into detail on a cluster, but at the same time refer to other pages within their execution that go into more detail on certain aspects of the topic. This ensures that the actual pillar pages are not built too large and with text modules that are too long. Example:…

Do you dream of earning your money online on the beach, in the Big Apple or on an alpine pasture? Then you should definitely think about a life as a digital nomad. This article explains how to do it! What is a digital nomad? First of all, a digital nomad is nothing more than an ordinary entrepreneur or freelancer who earns his money through an online business. However, the location independence of his work plays a decisive criterion. A digital nomad uses a wide variety of online-based techniques, such as e-mail or special software programs, in order to process the orders for his customers entirely digitally. Accordingly, he is not tied to a fixed place of work and can theoretically carry out his work from anywhere in the world. This is how you become a digital nomad Life as a digital nomad certainly sounds pretty exciting and varied and you…

Have you heard of the job as a digital nomad? It’s clear what a nomad is, but what does it look like digitally? That is the job of the digital nomad Nomads are typically people who are not permanently bound to a place of residence. A digital nomad works from anywhere he wants. It is digital because it operates in the form of an online business. This means that he is actually a very typical entrepreneur or freelancer, but without a local workplace. In order to earn money, a digital nomad is constantly accepting online orders, the processing of which is purely digital. He also uses special online-based techniques, such as e-mail or similar programs, to accept, process and invoice orders from customers. The goal of every digital nomad is to achieve complete job independence in terms of place, time and money. Advantages and disadvantages of the job as a…

Regardless of whether you want to set up your own business or just want to build up a second mainstay, as an affiliate you can do just that. You can easily lay the foundation for such a career with an affiliate project. In this article you will find out exactly how this works and what you have to do as an affiliate. What is an Affiliate? Owning an affiliate project gives you the opportunity to generate passive income. Passive accordingly means that hardly any work arises for you as an affiliate. All you have to do is integrate links to products from other webshops in the content of your website, such as in your blog entries. These links lead visitors and readers directly to the page of a commercial partner by clicking on the link. This increases the reach of your partner and the chance of selling a larger number…

Selling web projects is still relatively new, but is becoming more and more important. At the same time, this terrain has hardly been explored until now and there is little knowledge about this business area. As a result, there are always many questions on both the seller and the buyer side, to which there are often not enough satisfactory answers. In this context Projektify eV carried out a study with the FAU Erlangen-Nürnberg in which around 30 web project sellers were questioned. The aim of the study was to gain knowledge about this so far little researched area of the sale of web projects. We will now present the evaluation of the results in this article. In the further course of this, we would also like to provide valuable tips and information on this basis. Affiliate projects from all industries are very popular The web projects on which this study…

Online entrepreneurs do not always decide to continue their business. Therefore, they often try to make a profit from the sale afterwards. They know that there is one thing that matters most when it comes to selling: the price for a web project. But how do you best determine this? Is there a way to calculate it? And if so, what is the formula for this? Sure, as a seller you want to set a sales amount that does justice to the effort invested and the value of the web project. At the same time, interested parties often want to pay as little as possible and try to lower the price for a web project or do not even show interest when the price is set too high. One way to avoid this problem is to use the multiple method. What is the multiple procedure? In the multiple procedure, important…

There is often a problem with special web projects: Too little traffic on niche sites. This article shows you how to solve this problem! How much traffic is necessary on niche sites? Beginners in particular often overestimate the number of visitors that they ultimately really need to generate income. A niche page is a niche. You will never be able to unite as many users here as for wine-related topics. However, your niche ensures that the right visitors find you. Namely, those who are not only interested in the topic, but also intend to buy. Accordingly, in percentage terms, you need a lot less traffic on your site in order to achieve similar sales as normal websites. Just a few hundred visitors a month can bring you a good income with your niche. 4 tips to attract first visitors First and foremost, you should always be a little patient. Traffic…

No matter how good your affiliate marketing traffic is to your website, if it’s the wrong visitors, then sooner or later you will still generate little income. It is therefore important that you direct the right users to your web project. You can find out how to do this in this article. How important is the right traffic for affiliate marketing? As already mentioned in the introduction: Without the right visitors, there is no income. Beginners in particular often try to lure as many users as possible to their own site instead of specifically using the traffic for Affiliate marketing Thinking about web projects. Every affiliate should therefore always think carefully about their target group at the beginning, where they can find them, what they are interested in and how they can combine all these variables in order to get potential buyers to their own site. Here is a little…

Setting the price for a web project is often the supreme discipline when it comes to selling your own company. After all, as a seller you want to receive a justified sum for your own project on the one hand and gather enough interested parties for a sale on the other. The problem here is often that the ideas of the seller and the prospect are often far apart. The fact that there is also no fixed method for determining the price of a web project in practice makes the situation even more difficult. In order to still close a deal and to come to some extent on the same denominator, the procedure for determining the sales price plays a crucial role. We at Projektify in particular repeatedly receive inquiries in which sellers ask us for help in setting a price for a web project. It is precisely for this…

There is a lot to consider when setting up e-commerce. We have collected the most important tips for you and also explain how online advice can help you set up an online shop. Tips for building an online shop In order to design your shop in an appealing, user-friendly and professional way, but also with your own touch, a lot of time and effort has to be invested. Our tips can help make these investments worthwhile. Pay attention to legal issues There are a lot of little things to consider when setting up an online shop. In addition to choosing the right legal form, you should also do other legal things like creating a flawless one Imprint , paying attention to the new GDPR or pay attention to the development of valid terms and conditions. If you want to rely on the help of a professional, then try ours right…

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