The term “Call-To-Action” comes from the English vocabulary and is a clear call for action. A customer should be moved to something by placing an invitation. Call to action can also be found in TV, radio, print or online advertising. For example, a radio spot can have the call to action at the end: stop by our restaurant!

Call-to-action buttons are always found online as a signal-colored button that reads “Buy now” or a similar request. It is important that you clearly state what to do. On a website, the call to action is your conversion goal. So it’s the action you want your customer to do.

Call to Action is best at the beginning or end of your website. It is only important that the call-to-action is not lost in the advertising message, but is clearly visible to the customer. In blog articles this is often at the end and on landing pages at the beginning.

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