Keywords for search engine optimization are slowly but surely being used. Instead, a good Google ranking now requires thinking in terms of topics – through the creation of pillar pages. But what is the new SEO insider tip about and what advantages do such pillar pages offer?

What are pillar pages?

As is so often the case with online terms, the term “pillar pages” comes from English. Pillar stands for the German equivalent word “pillar”. Since pillar pages deal with certain specialist areas and subject areas, they form a supporting pillar, so to speak. This is because pillar pages usually go into detail on a cluster, but at the same time refer to other pages within their execution that go into more detail on certain aspects of the topic. This ensures that the actual pillar pages are not built too large and with text modules that are too long.


The pillar page deals with the topic of web projects. However, since this is a comprehensive cluster and can be carried out in many areas, the page refers to many other smaller ones that deal with certain aspects. These can be tips and tricks for buying or selling web projects, for example. At the same time, general topics such as self-employment, data protection or insolvency can also be covered.

Why do I need pillar pages?

You probably already know the meaning of Traffic for your website and how difficult it is to direct it to your web project. So far, it has always been advised to only use keywords. But the Internet is also constantly expanding and changing. Google continues to process its users’ search queries, but the sheer volume of the website makes it harder and harder for you to rank high. This is particularly due to the fact that users increasingly tend to type complex sentences into the search line, with keywords then quickly being lost. Using pillar pages enables you to react much better to this behavior. After all, your pillar pages cover a wide range of a topic cluster and thus significantly increase your chance of ranking high in Google searches. Due to the different linked pages and the better organization, Google can capture your page much faster and better. In addition, the links offer your users added value, as they can use the pillar page like a navigation system and answer their questions in a more targeted manner.

Successful web project via Projektify

Now that you have learned more about the new SEO insider tip, you want to get started yourself as soon as possible. Perhaps you are currently still looking for the right web project? You are at the right place at Projektify with this concern! As a free platform, our association offers you support in buying and selling web projects. Please have a look at ours for more details Show !

But even if you want to sell an existing web project, we can support you. With us you can create a sales offer for free. To do this, just click here .

We are also happy to advise you with our regular blog articles on various topics relating to online business and the management of web projects. We focus particularly on the topics Part-time self-employment , insolvency and Corporate succession . So feel free to read through our other articles.


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