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Lexicon: What does SEO mean?

21. March 2021 By Auctionify-Team 2 Mins Read

The term SEO stands for the English form search engine optimization , in German search engine optimization. As the term already suggests, it is understood to mean all measures that make a website appear higher in the search results of a search engine. The aim of search engine optimization (SEO) is that the website is ranked higher in the organic search results pages of search engines such as Google. As a result, more users will visit the website. The SEO is aligned so that the search engines can read and analyze the website optimally. In the process of search engine optimization itself, you should primarily use keywords that are appropriate for the website. Ideally, a keyword analysis should be carried out to find out which keywords rank optimally. Two types of search engine optimization There are two different types of optimization, on-page optimization and off-page optimization. With on-page optimization you…

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Lexicon: What does creditworthiness mean?

21. March 2021 By Auctionify-Team 2 Mins Read

The credit rating describes the solvency and willingness of a natural or legal person. In order to be able to make an assessment of the creditworthiness of a person or a company, creditors can be given consent to the creditworthiness check. The largest private company that offers credit checks for creditors is Schufa Holding AG. Credit check Credit checks are usually carried out on credit inquiries, mobile phone contracts or payments on account. This is to avoid over-indebtedness. The most important criteria for assessing creditworthiness are personal and economic creditworthiness. Current circumstances and past payment behavior are included in the check. Companies like Schufa collect such data. Division into credit rating classes The credit rating is divided into so-called credit rating classes. Such a class shows the ability and willingness of a customer to meet his future payment obligations in full and on time. The different classes are shown in…

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Lexicon: What is a GbR?

21. March 2021 By Auctionify-Team 1 Min Read

A GbR, a company under civil law, is a form of company with several people. definition The civil society (GbR) is one of the so-called partnerships. In contrast to a GmbH, a GbR can be founded without complex formalities by two or more people who pursue a common goal. It is important here that it is not allowed to pursue any commercial goals in the sense of trade. If this is the case, it will automatically be converted into an open trading company (OHG). Legal background A GbR can be founded by both natural and legal persons by means of a partnership agreement. This form is mainly found in joint practices and law firms. It should be noted that with this type of company, all shareholders are fully liable. As with all partnerships, the partners are liable with the company’s assets, but also with their private assets. Note: All legal…

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Lexicon: What is a small business owner?

21. March 2021 By Auctionify-Team 1 Min Read

Small business owners are all self-employed and commercial workers who do not exceed a certain total annual turnover. Legal provision: Small business regulation In order to be able to take advantage of the small business regulation, two requirements must be met. On the one hand, the turnover limit in the year in which the business was founded must not exceed 17,500 euros. On the other hand, sales of a maximum of 50,000 euros can be expected in the following calendar year. The contributions are annual amounts. If the company was not founded on January 1st, sales are extrapolated to 12 calendar months. Voluntary sales tax liability The small business owner has the option to decide for or against the VAT obligation. A decision in favor of sales tax means that sales tax is added to the sales achieved. The small business owner is bound by this decision for 5 years.…

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Lexicon: What is an online shop?

21. March 2021 By Auctionify-Team 1 Min Read

An online shop is a trading platform through which products and services are sold. The online shop belongs to the mail order category. Unlike the classic mail order business, the online shop does not use a catalog to market the goods, but rather an electronic shop system, usually in the form of a Website . This system offers advantages for both customers and providers. The unit costs on the part of the provider are significantly lower, since rent for a business and personnel costs are saved. The customer has the advantage of a larger range of goods and comparisons. [werbung] [fotolia]

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Lexicon: What is a startup?

21. March 2021 By Auctionify-Team 2 Mins Read

A start-up is a young company that promises great growth potential and is characterized by particularly innovative ideas. definition The English term “Startup” is a noun of the English verb “to start up” (sometimes “to set something in motion” or “to found”) and describes a relatively new company that is still young. The companies are in the early stages, but have particularly high growth potential and solve specific consumer problems and / or revolutionize the consumer experience. It is not uncommon for the influence of companies to change entire areas of society. Differentiation of the start-up from other companies Not every new company is commonly referred to as a start-up: Such companies have a high growth potential and convince primarily through innovative ideas that solve specific problems. Examples for start-up companies A newly founded bakery would not be called a start-up, even if it is of course a company. However,…

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Lexicon: What is a niche website?

21. March 2021 By Auctionify-Team 2 Mins Read

A niche website is one Website whose content is aimed at very specific industries and target groups in order to generate income through various forms of advertising. As the name suggests, the niche website focuses on a specific niche that generates revenue. The niche website deals with a specific topic from which a specific target group can be derived. This has the advantage that the website content ( Content ) can be tailored precisely to the needs of the target group. Niche sites mainly serve subject areas with a low degree of saturation in order to increase the chances of a good positioning on the web. example A niche website that specializes in content on the subject of “hedge trimmers”, for example, serves a small target group with the following criteria: Male, between 25 and 55 years old, homeowners. Ideally, articles on this topic are published that create a purchase…

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