The meaning of SEO have already recognized many website operators. Because search engine optimization is primarily about organic, i.e. unpaid, reach through a high Google ranking. However, if you consider the abundance of website offers on the Internet, it quickly becomes clear that it is getting harder every day to get as far ahead as possible with your own web project in users’ search queries. Especially when you are just starting your own online business, you naturally want to be successful as quickly as possible – without enough traffic on your own, however, this can be a difficult undertaking. For this reason, whether you are a beginner or an advanced online professional, it is important to make the best possible use of the possibilities of SEO. And there are a few small rules to follow for success.

6 valuable tips for successful SEO optimization

We at Projektify know ourselves how difficult it can be to be successful with your own website, after all we started small, but we want to pass on our experience. This is exactly why we have put together the most important tips and tricks for improving search engine optimization on your site below.

1st tip: Page speed

You probably know it yourself. If a page takes forever to load, you actually don’t feel like looking at it anymore. In today’s fast-paced world, we have become very impatient, especially when it comes to being advanced on the internet. And it is no different for the users and visitors of your site. Exactly for this reason it is important to optimize your website in a way that is fair to SEO. Because if you don’t do this, your website will automatically be ranked worse by Google than other sites. Conversely, this means not only that you get the most visitors off your site, but also that many users cannot even find your page in the top search results.

To get around this problem, however, you can use the possibilities of “PageSpeed Insights”. Here you will be explained exactly how you have to proceed so that you can improve the speed of your site SEO compliant.

You can also find out more about this topic here r experience.

Tip 2: readable URLs

Our next tip is related to your page’s URLs. You should make sure to use short and legible terms. You can rank even better if you dispense with special characters and use simple but concise keywords in lower case.

3rd tip: Meta Description

But you shouldn’t underestimate the importance of the meta description either. Even if these do not really play a role in the ranking themselves, in the results of their search query you give the visitors to your page a precise overview of what your page or your post is about. And this clearly increases your click-through rate.

4th tip: backlinks

In the Google ranking, backlinks from other sites act like a kind of recommendation. Your site will automatically be rated better than that of your competition. Accordingly, you will end up significantly further ahead in search queries from users and can thus increase your traffic.

5th tip: Mobile optimization

Nowadays, many of us hang on our smartphones instead of PCs or laptops most of the time. However, if your website is not geared towards mobile use, this can be a significant disadvantage for you. Because a good mobile presentation of your site is not only important to your users. Google has also included this aspect in its program as an important factor when evaluating your website.

There are many different ways to check the optimization of your site for a mobile view, for example with the help of “MobileFriendly”.

6. Tip: Security

Last but not least, you shouldn’t neglect the security of your website. Because if you have not used SSL encryption, your site will automatically be marked as unsafe by Google and you will not only end up in the lower ranking positions, but also deter many users from visiting your site.

Successful web project via Projektify

Now that you’ve learned more about the most important rules for using SEO, you want to get started on your own as soon as possible. Perhaps you are currently still looking for the right web project? You are at the right place at Projektify with this concern! As a free platform, our association offers you support in buying and selling web projects. Please have a look at ours for more details Show !

But even if you want to sell an existing web project, we can support you. With us you can create a sales offer for free. To do this, just click here .

We are also happy to advise you with our regular blog articles on various topics relating to online business and the management of web projects. We focus particularly on the topics Part-time self-employment , insolvency and Corporate succession . So feel free to read through our other articles.

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We are the international Version of Projektify.de a Marketplace for buying and selling webprojects. We give here recommendations for online-businesses and offer a tool for M&A Companies.

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