Social media, in German social media, serve to network users and their communication and cooperation via the Internet. This networking is mostly profile-based.
The aim of social media is the exchange for both private and professional purposes. Companies can communicate with (potential) customers via social media platforms, carry out marketing measures and market research, as well as offer feedback options and customer support.
Typical social media platforms are Blogs , Wikis, photo and video platforms, chats and discussion forums. The best known include Facebook, Twitter, Instagram and Xing.
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