You have probably heard of the principle of the customer journey online ?! Especially if you own a web project with the intention of selling goods or services, it is important for you to attract as many visitors as possible to your site and to convince them of your offer. However, this process is not always easy. Because even if you take various measures for Generate traffic a lot can happen from the first point of contact with your product or the offer of your service. For this reason, it often makes sense to keep an eye on the customer journey of your target group. What does customer journey mean anyway? The term “customer journey” comes from the field of marketing and describes the individual process of a customer from the experience through a product or service to the actual purchase. Because between these two steps there is often a…
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