1. Would you like to create your own website, preferably in an area that is not yet completely overrepresented? Then you have to look for a suitable niche in the market. We’ll reveal a few tips and tricks to help you find the perfect one Niche for your website find.

What actually is a niche in the market?

First of all is probably. interesting what exactly is a niche. A gap in the market describes a market area in which no products or services have yet been offered. Accordingly, there is a chance to occupy this niche with a new offer and generate income. Although one often thinks that all areas have already been served, there are still innumerable possibilities for new entrants – after all, customer needs are constantly changing.

What kind of website do you want to create?

Before you start looking for a suitable niche in the market, you should be clear about what kind of website you should actually be. If Online shop , Information portal or affiliate site naturally depends on your personal interests. What do you like? If you want to sell and ship products, the online shop is just right for you. If you like to write and inform, you can do that Blog or an information portal. If you want to inform AND sell, but don’t want to be responsible for the purchase, an affiliate site is the right choice. Here you advertise on your website products or services from an advertising partner who is related to the topic of your website. If the sale or brokerage is successful, you will earn a commission.

You can find everything about affiliate marketing here .

How do you want to make money?

There are two different ways, make money with your website . On the one hand through active income, with which you actively sell products and services (example: online shop). On the other hand, through passive income. With this form you also generate income indirectly, for example by selling advertising space on your website. The choice of revenue generation is also critical to the type of website. If you only want to generate passive income at some point, this is not possible with an online shop. The situation is different here with blogs and information portals.

More information about passive income can be found in our article “Build passive income on the Internet” .

How do I find a suitable niche?

After you have understood the nature of your website and the generation of income, the question arises as to which niche in the market you can fill. Here you can orient yourself to the basic needs of all people. Everyone has different basic needs that are hierarchically arranged like a pyramid. At the bottom of the pyramid are the physical needs, followed by the needs for security, social and individual needs. The pyramid ends with the desire for self-realization. A gap in the market always has a basic need as a starting point, which is currently not yet sufficiently satisfied by the market. Based on a need, it is best to think about what kind of product or what information about this need does not yet exist.


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