Search engine marketing refers to all measures that increase the number of visits to your own website via Google and Co. This includes both SEO (search engine optimization) and SEA (search engine advertising). An exact Definition of the SEM can be found in our lexicon.

SEM for your own online presence

Now you know what search engine marketing is, but you may not yet know exactly how to implement it on your website. We’ll explain it to you!

Factor 1: SEO

Before running large paid SEA campaigns, first try to improve the organic search results. You can do this with the help of optimization measures on your website. The most important points:

1. Your site should be easy to use. That means: have a good menu structure and be visually appealing so that visitors can find their way around easily.

2. You also have to ensure that the Content Your website is engaging and reflects the topic your website is about. Make sure that texts are easy to read, contain as few (preferably no) spelling errors as possible and are peppered with important keywords for which your page should rank. In addition, the texts should have real added value and not just fill “gaps”. Google wants to present users with search results that serve the query in the best possible way.

3. You should also get your Maintain website and regularly expand with new content on your main topic.

You can get more SEO tips for increasing traffic in our free white paper .

Factor 2: SEA

If you have implemented all the necessary SEO measures and want to go even higher, you can carry out SEA campaigns. In addition to SEO, search engine advertising is the second area of SEM (Search Engine Marketing).

Both on Google and on other search engines such as Microsoft’s Bing, you can enter the. Search results appear on the first page to increase your page views. In contrast to the organic rankings (unpaid), the providers let themselves be paid for this advertising measure. This form of search engine advertising is known as Paid links or. Keyword advertising. Briefly explained: You set a so-called CPC (cost-per-click) in the respective backend of the provider. This is the amount you already have to pay when someone clicks on your website in search results. You can also determine for which keywords or search queries your result should appear. The best known provider is Google with Google AdWords .

In addition to advertising in the search results, you can also advertise your website using display advertising (advertising banners). This can also be implemented via the Google partner network, as well as via other providers.

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