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Construction and optimization of websites

The phases of a customer journey – and what you should know about them!

By 4 Mins Read

In order to build a successful customer relationship, it is necessary that you, as the seller, continuously optimize the individual process steps. In turn, you should not only know the individual phases of a customer journey, but should also be able to understand them from the customer’s point of view. The 5 phases of a customer journey There are different models and approaches to what extent the phases of a customer journey are composed, but the one we have described is one of the most common. In addition, all the different images are based on the same principle anyway: a delayed purchase decision by the customer. Phase 1: Awareness In the first phase, the customer is in a problem situation. He is aware that he needs a solution and has become aware of your product or service and has built up interest. Phase 2: Consideration In the next phase, the…

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Construction and optimization of websites

Optimizing the customer journey – this is how it works!

By 4 Mins Read

It is not enough to just visually build the customer journey. Optimizing the customer journey is also an important part of success. The aim is to recognize to what extent touchpoints can be optimized or additionally integrated along the customer journey. Optimizing the customer journey – 2 helpful measures Two measures in particular help to identify and use the potential for improvement in the customer journey Customer satisfaction and the Add-on principle . Customer satisfaction The first principle to optimize the customer journey is to measure customer satisfaction. Because theoretically a customer can break off his “journey” at any time. It is therefore important that your target group experiences positive experiences from touchpoint to touchpoint in order to “stay on the ball”. You can only find out whether you can achieve this by analyzing the individual levels of customer satisfaction at each point of contact and, if the quality is…

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SEO tips

SEO at a glance – the most important rules in search engine optimization!

By 5 Mins Read

The meaning of SEO have already recognized many website operators. Because search engine optimization is primarily about organic, i.e. unpaid, reach through a high Google ranking. However, if you consider the abundance of website offers on the Internet, it quickly becomes clear that it is getting harder every day to get as far ahead as possible with your own web project in users’ search queries. Especially when you are just starting your own online business, you naturally want to be successful as quickly as possible – without enough traffic on your own, however, this can be a difficult undertaking. For this reason, whether you are a beginner or an advanced online professional, it is important to make the best possible use of the possibilities of SEO. And there are a few small rules to follow for success. 6 valuable tips for successful SEO optimization We at Projektify know ourselves how…

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Construction and optimization of websites

This is how a customer journey helps you!

By 4 Mins Read

You have probably heard of the principle of the customer journey online ?! Especially if you own a web project with the intention of selling goods or services, it is important for you to attract as many visitors as possible to your site and to convince them of your offer. However, this process is not always easy. Because even if you take various measures for Generate traffic a lot can happen from the first point of contact with your product or the offer of your service. For this reason, it often makes sense to keep an eye on the customer journey of your target group. What does customer journey mean anyway? The term “customer journey” comes from the field of marketing and describes the individual process of a customer from the experience through a product or service to the actual purchase. Because between these two steps there is often a…

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Income on the internet

Starting a web project – what you should consider as a business founder!

By 5 Mins Read

Do you want to start a web project and become self-employed with it? In this day and age where most of the trading is done online, certainly not a bad idea! Nevertheless, as a beginner you should pay attention to a few important things. For this reason, we have selected 6 important tips for you, with which the founding of the web project can ultimately become a really successful step. 1. Tip: Build and maintain networks Networks are a good way to consolidate your own position after establishing the web project in the long term. It doesn’t matter whether they are like-minded people online or friends and family. Every helper counts and can make a significant contribution to the success of your business idea. You should therefore always look out for ways in which you can get support from others, especially at the beginning, and then cultivate these connections so…

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Set up website

Create a business plan for your web project – here’s how!

By 5 Mins Read

A good and sophisticated business plan is the cornerstone of every successful online business. The consideration of wanting to create a business plan for your web project should therefore correspond to a fixed task rather than an eventuality. In this article we want to give you a few suggestions and tips on how to best proceed. Why do I even need a business plan? First of all, we should clarify the extent to which a business plan makes sense, who needs it and what added value it offers. A web project gives its founder a lot of freedom. Instead of expensive rental expenses and bound working hours, an online startup can work flexibly and conveniently from anywhere, at any time. But even a web project is basically a completely normal business that can only be successful with the right strategy and a lot of time and effort. For this reason,…

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Dropshipping

Dropshipping – 5 tips to get you started!

By 6 Mins Read

Many online entrepreneurs use dropshipping to successfully make money online. But what sounds so simple absolutely requires the right preparation and a sophisticated strategy. In this article we want to give you 5 tips on how you can get off to a good start in the world of dropshipping. What is dropshipping anyway? Before we go into more detail about the tips and tricks, however, we should clarify once again how the dropshipping principle actually works. With dropshipping you have a clear advantage over building a regular online shop when it comes to storage and shipping costs. Because unlike in traditional web business, you are only responsible for selling products. In other words, you buy your goods from a retailer, but you don’t have to store them yourself or send them to the customer afterwards. Instead, the supplier takes over these processes for you. So instead of coming into physical…

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Income on the internet

How many niche sites do you need for financial freedom? – The niche site portfolio

By 6 Mins Read

How does that sound You sit on the beach and enjoy another great day in paradise and your niche sites generate income for you daily. For many, financial freedom is the ultimate goal. This is possible with niche sites and in this article I would like to shed light on with you how many niche sites are necessary so that you are financially free and no longer have to work in a regular job. A niche site for me is a website that deals with a certain topic and generates income through its own products or affiliate income. I subdivide into three types of niche sites and would like to introduce you to all three and then put together a niche portfolio: because the mix is crucial. Small niche pages First there are so-called small niche pages. These are pages with a tiny market of a few thousand people (search…

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Blog tips

Inexpensive marketing – this is how you can advertise on a tight budget!

By 5 Mins Read

For start-ups and start-ups in particular, it is often difficult to raise capital for advertising measures in order to do so traffic to get the page up and running. The crux of the matter is that when people think of advertising, they immediately think of very costly options. There are now many options that also make cheap marketing possible on a tight budget. You are now wondering what these are? In this article we want to give you a few insights into the different variants. When does cheap marketing make sense? Regardless of which of the options presented below you ultimately decide, it is important that you only view this as an initial solution. Most of these options are a good way to advertise your company on a small scale, especially for the initial phase. In the long run, however, you should opt for traditional advertising measures after the first…

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Construction and optimization of websites

Long or short articles? What’s better for content marketing?

By 4 Mins Read

We at Projektify ask ourselves this question quite often. Because of course we also try to do good content marketing and that means for us first and foremost to write and publish good articles on a regular basis. But how do we decide whether an article is short or rather long? We would like to give you the answer to this in this article. This is important for articles for good content marketing First and foremost, the length of the article is not even the main criterion. Instead, it is much more important that your article is of quality and tailored to your target group. This means that in your posts you deal with the topics that your readers are also interested in and that are related to your website. As a beginner, if you are not sure what to write about, then it is always worth stopping by competitors…

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