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Lexicon: What is a featured snippet?

By 2 Mins Read

A featured snippet is a highlighted search element that tries to give as direct an answer to the search query as possible within a so-called answer box. For the snippet, Google picks out a section of the website and places it at the top before the organic search results and is therefore also referred to as position 0. The aim of the featured snippet is to provide an even faster response to search queries. Ideally, the user doesn’t even have to visit the website to get an answer. For example, if you enter the word SEO into Google, a short explanation of the term will appear highlighted in a rectangle. The featured snippet is controversial for website operators, since ideally the user doesn’t even have to visit the website to get an answer. Nevertheless, the featured snippet can improve your site’s traffic. If your website conquers the Featured Snippet, your…

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Apps

Lexicon: what is a mobile app?

By 1 Min Read

The term app originally comes from the English language and is derived from the word application. In German, this stands for application. In the general understanding, an app often stands for an application that runs on a smartphone or mobile device. It is called a mobile app. These mobile apps can be downloaded from the Internet. There are often special stores such as the AppStore or the Android Store. They are free or require payment. All apps should bring their users a specific user, such as entertainment through a game or calculation of the alcohol level. That is why they are usually designed for a specific function.

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Content management systems

Lexicon: What is a CMS?

By 1 Min Read

CMS stands for the abbreviation of the English term “Content Management System”. So it is a content management system that can be expanded with so-called plugins. Examples are Wordpress, Joomla and Drupal as well as Typo3. A CMS can be used to create and manage content – in text, image, video or other form. They are mainly used to operate websites and are mostly available as open source but also as paid versions. [werbung] [fotolia]

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Dictionary

Lexicon: What is SEM (Search Engine Marketing)?

By 1 Min Read

SEM is the abbreviation for Search engine marketing ( Search Engine Marketing ), which describes a sub-area of online marketing. It includes all relevant measures to increase traffic with the help of search engines. Meaning and definition of sem SEM by optimizing search results in search engines, ensures that more visitors come to a website. However, you have to separate search engine marketing into two separate areas: Search engine optimization ( SEO ) and the Search engine advertising (SEA ). Difference between SEO & SEA While SEO aims to improve the organic (unpaid) rankings of your own website, SEA focuses on increasing page views through paid advertising links and banners. [werbung] [fotolia]

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Dictionary

Lexicon: What is Affiliate Marketing?

By 1 Min Read

Affiliate marketing is a commission business and a sub-division of online marketing. Affiliate marketing describes a sub-area of online marketing. This form of commission business is about earning commission for advertised products or services through your own website. example If a food blogger (the publisher) advertises kitchen products from a manufacturer (also called advertiser) on his blog by means of direct links, this type of advertising is called “affiliate marketing”, provided that the manufacturer or online retailer (advertiser) gives the publisher or Affiliate (advertising / sales partner) pays a commission for this. Forms of remuneration In affiliate marketing, remuneration is paid when the Backlink to the advertiser was successful. That means: If a visitor to the blog clicks on the affiliate link and buys a product from the advertiser, the blogger receives a certain percentage of the product price. This remuneration model is also called pay-per-sale (PPS). Another billing model…

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Dictionary

Lexicon: What is a backlink?

By 1 Min Read

A backlink is a recommendation from a website that is “pronounced” through a hyperlink. The term backlink means something like “back reference”. On websites this means a hyperlink that links from one website to another. The term backlink is also known as “inbound link”. The backlink is also referred to as an external link, as it comes from another website and thus from an external source. The importance of the backlink for SEO Backlinks are assigned a major role in the area of search engine optimization. The more such backlinks refer to a particular page, the more importance the website has for the search engines. The algorithms from Google and Co rate a hyperlink or backlink as a recommendation. [werbung] [fotolia]

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Dictionary

Lexicon: What is dropshipping?

By 1 Min Read

The term dropshipping is a new type of e-commerce in which an online shop dealer offers goods that he does not have in stock himself. When a customer orders the corresponding product, the retailer buys the goods directly from the manufacturer and has them delivered directly to the customer. The dropshipping strategy is in complete contrast to the common e-commerce strategy, in which goods are ordered in large quantities, stored and then sent to the customer. One advantage of dropshipping is that the costs of storing the products can be saved and the retailer can offer a wide range of products. [werbung] [fotolia]

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Dictionary

Lexicon: What is Facebook?

By 1 Min Read

Facebook is a social network , which was founded by Mark Zuckerberg. It has enabled users to connect with each other since 2004. The network now has around 2 billion users. Although Facebook has been criticized by many privacy advocates, the website is one of the five most visited websites in the world and is even in second place in Germany, just behind Google. The center of the network is their own profile page, on which the person can introduce himself. Videos, pictures or comments can be published on this page; Furthermore, users can chat with each other and send each other pictures. The operator Facebook Inc. also bought Whatapp in 2014 and Instagram in 2012. The network thus has numerous connections to other networks and enables a high level of synchronization. [werbung] [fotolia]

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Dictionary

Lexicon: What is Call to Action

By 1 Min Read

The term “Call-To-Action” comes from the English vocabulary and is a clear call for action. A customer should be moved to something by placing an invitation. Call to action can also be found in TV, radio, print or online advertising. For example, a radio spot can have the call to action at the end: stop by our restaurant! Call-to-action buttons are always found online as a signal-colored button that reads “Buy now” or a similar request. It is important that you clearly state what to do. On a website, the call to action is your conversion goal. So it’s the action you want your customer to do. Call to Action is best at the beginning or end of your website. It is only important that the call-to-action is not lost in the advertising message, but is clearly visible to the customer. In blog articles this is often at the end…

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