Smaller companies also like to take up the topic of “social media in medium-sized companies” and often implement it enthusiastically at the beginning, but many organizations quickly run out of steam afterwards. In this article, we want to explain how exactly this can be avoided using the following tips. 5 tips for successful social media in medium-sized businesses Social media is now much more than just posting any content on any platform. Instead, the right strategy for successful implementation must be found, especially in medium-sized companies. Tip 1: Create the right basis First of all, it is also important in social media marketing to develop the right foundation, i.e. a sophisticated strategy, instead of just going wild. Along with the planned campaign, measurable and comprehensible goals must be set, which you can use to orientate yourself with your content again and again. For example, it is good if you can…

It is often not very clear how community building is properly defined, which is why the great potential behind it is rarely recognized. Community building can contribute significantly more to the company’s success and sales of a product than the traditional click & buy relationship with a customer. Because community building can be reflected in many shapes and colors. From the communicative group, the open forum and special member programs to events outside the online world, everything is possible. Community building is as diverse as its users, but always pursues the same goal: building a long-term customer relationship. Accordingly, community building is not necessarily part of traditional marketing, which is primarily about winning new customers. Instead, community building is often referred to as relationship management. At the same time, however, it is usually also comparatively much more complex and time-consuming. However, there are a couple of really good reasons to…