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The Corona crisis is presenting many self-employed people with major challenges. Losses in sales have meant that many of them have already had to give up their businesses. Others have looked to the Internet for ways to cover their living expenses. For former store owners, the Internet offers the opportunity to work independently of location and time. Web stores usually take a few months to get up and running, as a foundation of trust with customers must first be established and the web store must position itself as an expert in its field. Amazon FBA offers an alternative. In this article, you will learn what is meant by this and what advantages are associated with it. What is an Amazon Shop? The abbreviation Amazon FBA comes from the English language and is called “Fulfillment by Amazon”. As the name suggests, this system not only makes the products available on the…

No-click searches are a thorn in the side of website operators and especially affiliates. After all, Google’s overviews of quick information mean low traffic, which of course also reduces income. However, you are not helplessly exposed to this tool, because with a few useful tips you can still create a stable one traffic on your side. In the following we have summarized for you which measures you can use exactly. Tip 1: build demand No question about it, competing against Google is not easy. Especially when users are looking for pure information. However, you can counteract this by focusing on building your company or brand. Because even if Google already provides the user with a lot of information, they still only offer a brief summary of the details. As soon as you manage to build up a greater interest in the product or your brand, the users ultimately have to…

For many, SEO is both a blessing and a curse. Because on the one hand the use of SEO has incredible potential to bring you very high in rankings and thereby push your traffic properly, on the other hand the use is also extremely complicated, so that there are hardly any real professionals in this field. In addition, persistent myths and rumors lurk around the topic of SEO. As an inexperienced website operator, it is not so easy to keep track of right and wrong. For this reason, we have put the most common myths under the microscope in this post. Myth 1: The main thing is a lot of text Our first rumor is probably also one of the most persistent. Because it is communicated again and again that a lot of text also has a lot of added value. After all, you want to include your keywords as…

Many people dream of having their own business. Especially in the last few years it has become easier and easier to set up your own small online business quickly and cheaply on the Internet. Examples are a small online shop for products or your own services. For example, there are people who sell self-made knitwear or small wooden figures. You can also sell your own books or seminars. A secondary trade can be registered for this purpose. There is another use case for established companies that can expand the sales channel through a homepage. For example, a stationary shop can also offer its goods on the Internet through an online shop. Everything starts with an idea Finding an idea isn’t easy though using a systematic process everyone will find the right idea for the small online business. It would be best if you are well versed in the subject and…

Content marketing is no longer just part of the repertoire of large, but also small and medium-sized companies. The content offered by brands of all sizes is noticeably improving. However, this is no reason to let up in content marketing. Instead, companies should already start thinking about new trends and their implementation options. We have summarized what exactly these are and what will change in 2020 as an outlook for you. The most important content marketing trends for 2020! Successful content marketing is primarily about two things: quality and speed. While the former depends above all on the creativity and commitment of the company, the latter mainly has to do with the responsiveness of the brand. And to keep this as high as possible, it is therefore important to deal with the latest trends in good time. Artificial intelligence Automated content is on the rise and will continue to play…

It is often not very clear how community building is properly defined, which is why the great potential behind it is rarely recognized. Community building can contribute significantly more to the company’s success and sales of a product than the traditional click & buy relationship with a customer. Because community building can be reflected in many shapes and colors. From the communicative group, the open forum and special member programs to events outside the online world, everything is possible. Community building is as diverse as its users, but always pursues the same goal: building a long-term customer relationship. Accordingly, community building is not necessarily part of traditional marketing, which is primarily about winning new customers. Instead, community building is often referred to as relationship management. At the same time, however, it is usually also comparatively much more complex and time-consuming. However, there are a couple of really good reasons to…

Lately, the term “no-click searches” has been used frequently in the online sector. Google’s quick help for search engine users comes at the expense of the website operator. If you want to know what no-click searches are all about, you will find out more in this article. What are no-click searches? As a website operator, you surely know yourself how fiercely competitive the search engine result pages (SERP for short) are and the competition you have to struggle with again and again. In the meantime, however, you not only have to assert yourself against images, ads or even rich snippets (such as product comparisons, videos, news, etc.), but are also faced with a completely new obstacle: the no-click searches. The no-click searches describe search queries for the result of which the Google user does not have to click on a website link. Instead, the search query is answered directly by…

The year is slowly coming to an end and Christmas is approaching with great strides. In addition to all the pre-Christmas stress that arises, you should also adapt your web project to this particular season of the year. Because even things less related to the holidays, such as your SEO strategy, can actually be made suitable for Christmas. How? – We would now like to introduce you to 5 helpful tips for this. 5 tips for a Christmas-ready SEO strategy Whenever Christmas is just around the corner, the great search for the right gifts begins. Online retail in particular is booming here and the search engines are running hot in the run-up to Christmas. A good reason to optimize the SEO strategy of your own website so that you too can benefit from the Christmas business. Tip 1: Research the strongest keywords Especially at Christmas time, the bandwidth and volume…

When it comes to understanding the behavior of your own customers and understanding their needs, the customer journey is a helpful tool to achieve precisely these projects. Ultimately, it helps to visualize the current relationship with its optimization potential and to continuously perfect it. In addition to individual sub-areas such as services, products or customer segments, the customer journey can also be applied to the entire company. Building an efficient customer journey is a process that requires a lot of attention to detail, as the individual touchpoints can have different effects on the customer from different perspectives. The right preparation and a strategic structure are therefore the be-all and end-all. This article will explain exactly how this works. Build a customer journey – in 5 steps! When building the customer journey, there are of course always individual options, so that you should always adapt the individual sub-steps exactly to your…

Even if anonymity often outweighs online, customer dialogue is increasingly becoming a strong pillar of success, especially for online shops. Above all, the importance of conversational marketing is increasingly becoming an important tool in customer care. This article should show you what exactly it is and to what extent conversational marketing is used. What is conversational marketing? When shopping online, we repeatedly come across so-called chat windows through which the company itself offers us help, for example in the form of advice. As a customer, you can then decide for yourself whether you would like to take advantage of this free additional offer. Often it is then possible to communicate with a consultant both in text and in bullet point form within the chat. However, it is not always possible to clearly distinguish whether the other end is a real person or just a programmed machine. In the meantime, however,…

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