Keyword optimization: This is how you climb up in the ranking You can hear it everywhere keywords, google rankings, keyword optimization. This time we will explain to you what it is all about and how you can use the tool specifically to your advantage. What does keyword optimization mean anyway? The term keyword optimization is actually wrong and misleading, because strictly speaking you cannot optimize keywords. However, you can optimize your website specifically for certain keywords, depending on how relevant these are for you and your company. How do I go about targeted keyword optimization? Keyword optimization is basically about using and linking keywords on your site in a targeted manner and according to plan. They should be terms that other people associate with your products or with your company. To find these terms, you should think about what potential customers are looking for, i.e. which terms they enter into…