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Regardless of whether for retirement or for one or the other dream: If you only spend money instead of saving it or investing it profitably, you are guaranteed not to get richer – at least not when it comes to it Finances . Money is not everything, but it can of course be helpful. But many out there, and maybe you too, rightly ask the question of how you can still invest your money profitably and, above all, safely in times of low interest rates. Still bad interest rates Neither in the overnight money account nor in the good old savings book, there is still so much interest that you could make a lot of money out of little. Of course, there are still securities that are definitely justified in the form of reputable equity funds and generate decent income in the long term, depending on the amount of the…

A backlink is a recommendation from a website that is “pronounced” through a hyperlink. The term backlink means something like “back reference”. On websites this means a hyperlink that links from one website to another. The term backlink is also known as “inbound link”. The backlink is also referred to as an external link, as it comes from another website and thus from an external source. The importance of the backlink for SEO Backlinks are assigned a major role in the area of search engine optimization. The more such backlinks refer to a particular page, the more importance the website has for the search engines. The algorithms from Google and Co rate a hyperlink or backlink as a recommendation. [werbung] [fotolia]

Keyword optimization: This is how you climb up in the ranking You can hear it everywhere keywords, google rankings, keyword optimization. This time we will explain to you what it is all about and how you can use the tool specifically to your advantage. What does keyword optimization mean anyway? The term keyword optimization is actually wrong and misleading, because strictly speaking you cannot optimize keywords. However, you can optimize your website specifically for certain keywords, depending on how relevant these are for you and your company. How do I go about targeted keyword optimization? Keyword optimization is basically about using and linking keywords on your site in a targeted manner and according to plan. They should be terms that other people associate with your products or with your company. To find these terms, you should think about what potential customers are looking for, i.e. which terms they enter into…

Are you the owner of a website that you bought here at Projektify, for example, and now want to renew the design of the web project a little? Perhaps you are also starting a completely new project and would like to ensure a clear external image and a coherent corporate identity for your website? In addition to a clear color scheme, there is one thing above all: a cool logo! This is not only for your homepage, but also for the connected ones Social media Channels such as Facebook, Twitter, Instagram and Co relevant. After all, you want everyone to see the connection to your main website right away. “So far so good, but how do I get a professional, coherent and, above all, inexpensive logo?” We will be happy to explain it to you and also tell you what you should pay particular attention to when designing a logo…

Affiliate marketing is a commission business and a sub-division of online marketing. Affiliate marketing describes a sub-area of online marketing. This form of commission business is about earning commission for advertised products or services through your own website. example If a food blogger (the publisher) advertises kitchen products from a manufacturer (also called advertiser) on his blog by means of direct links, this type of advertising is called “affiliate marketing”, provided that the manufacturer or online retailer (advertiser) gives the publisher or Affiliate (advertising / sales partner) pays a commission for this. Forms of remuneration In affiliate marketing, remuneration is paid when the Backlink to the advertiser was successful. That means: If a visitor to the blog clicks on the affiliate link and buys a product from the advertiser, the blogger receives a certain percentage of the product price. This remuneration model is also called pay-per-sale (PPS). Another billing model…

With Google Adsense As a website operator, you can place advertisements on your website and earn money with them. For this purpose, Google uses an algorithm to select suitable advertisements that are displayed on your website. According to Google, you get an average of 68% of the click price. Because of Adwords, advertisers book ads on google and offer a click price. These ads are displayed on your website by Adsense. The AdSense guidelines ensure security against improper ones on the part of publishers, advertisers and users, at least Google. Google offers text ads, display ads and link blocks, which can be integrated using a code. To do this, you need to register with the Google Adsense program. A payout is always made at a minimum of 75 euros. [werbung] [fotolia]

You are standing in front of your online shop and do not want to sell your own products or expand your current portfolio yet. Dropshipping or affiliate marketing can be worthwhile for this. In the following article we would like to show you when you should use which method and give you recommendations for your project. When is affiliate marketing suitable? With Affiliate marketing you advertise a product through a link. So you describe the product but the sales partner such as Amazon sells the product. You will receive a commission of 7%, for example. The advantage is that you don’t have to set up any logistics and only have to advertise the product. You can set yourself apart by promoting a product better on your website and offering more content than Amazon, for example. You can also offer product comparisons and much more. So you don’t offer any products,…

“Crowdworking” is a trend that is no longer entirely new. With the following lines we want to shed some light on what it is and whether there are opportunities (for you) in the new form of work. New working worlds through crowdsourcing At a higher level, crowdworking is called crowdsourcing. Because here the main thing is to advertise locally unlimited jobs to freelancers. The Internet is the vehicle for bringing creative minds on board, even outside the company walls. But crowdsourcing is only one component of the trend: Even the work itself is carried out via digital channels in crowdworking. Nobody has to “be on site in the office” with this type of work. Another aspect of crowdworking is best described by the term itself: It is about letting several people (the crowd) work on a project without acquiring each individual for it. It all sounds pretty good at first,…

You have an idea and now you want one Website set up to offer your product or service there. This is not a sure-fire success and you should pay attention to a few things. We have summarized the most important content for you and provided you with further links in addition to a checklist to ensure that the setup works smoothly. Find a suitable domain First you have to find a suitable one domain Find. To do this, you should either use your company name or a special keyword domain that describes what your site does such as, for example, Spielzeug-kaufen.de SEO achieve. Our advanced article shows you what you should consider with such a keyword domain. Reading tip: Find a suitable domain Host website Now you have found a suitable domain and the next step is that you have to host it. In addition, a shared webspace for 5-10…

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