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Construction and optimization of websites

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Unfortunately, the path to your own website does not always lead to success along with the self-creation. If you simply don’t have the technical expertise, you have to rely on external service providers to develop a web project for you. But what does a website actually cost? The dream of your own online business is not over if you cannot set up a website yourself. There are thousands of offers from web designers and developers in the sea of the net who are only too happy to carry out this task professionally for you. However, their fees differ enormously in some cases. Invoices here are often in price ranges between a few hundred and several thousand euros. In order to give you an overview of which prices are acceptable and when you should rather decline an offer, we have dealt with the question in more detail in this article: What…

You have noticed that although you have a high click-through rate on your website, the traffic usually does not last long. One of the reasons for this is that you are not using call to action. Man is by nature in search of systems and processes and he is only too happy to be guided by others. It’s no different online either. So that you can keep visitors on your website longer and not just read a few sentences here and there, it is important that you give them a call to action. This is the only way your visitor will know what to do next and that certainly does not include leaving your site. What is a call to action? If you are now wondering what exactly we are talking about, then you should read on now. A call to action, or CTA for short, is a recommendation for…

When it comes to search engine optimization, the influence of page speed on SEO comes into play more and more often. In this article we will therefore clarify what exactly this is all about. If you are currently working on optimizing your website for search engines, then you have certainly come across the term “Page Speed” several times. Perhaps you have also learned that page speed is playing an increasingly important role in Google rankings. That’s why you shouldn’t underestimate the importance of faster loading times. What does a fast loading time actually mean? Unfortunately, that cannot be said across the board. Because which page speed is considered to be fast differs enormously online. While one side argues that a loading speed is good if it satisfies the user, the other side refers to specific figures. There one usually speaks of values between 1.5 and 3 seconds for the download…

Have you bought a domain and now want to move it to the new web space? At the same time, you’re not quite sure how to do it? No problem! In this article we explain step by step how you can move your domain. Switching to another web host provider or moving a domain is easy as long as it is in line with your contract period. But how does a domain move work? What do you have to consider and how do you make sure that your emails are forwarded without loss? When is a domain move worthwhile? There are many reasons why a domain move can be worthwhile. We have summarized some of them here: – poor service from the previous provider. – The previous provider is insolvent. – Discovered a cheaper offer from another provider. – Domains from several providers should be combined for business reasons. -…

You bought a web project and are now trying to find out how the move should work? In this article, we will explain how you can move your new web project using the example of WordPress. Sometimes it’s because the old web host provider has become unreliable, another provider has a better deal, or it’s just time for something new. There are many reasons why it can make sense to move a web project. Since this should best be done according to a structured process, we have briefly summarized all the important points for moving a WordPress site. Moving a web project – 5-step plan for changing the provider of your WordPress site In order for the move of your WordPress site to a new web host provider to go smoothly, it is important that you take a few essential measures. Our 5-step plan explains exactly what these are and…

You have a niche site and read a lot about privacy and the new one GDPR ? Here you will also come across the term SSL certificate and https: //. Now you are wondering whether it makes sense to integrate such a certificate into your niche site? This article tells you if and when to do it. What is an SSL Certificate? An SSL certificate is a small file that digitally binds a cryptographic key to the details of an organization or individual. So in your case to you. The certificate ensures that files are transferred securely. This makes sense especially in login areas or orders for online shops. An SSL certificate is also very useful for an online form. You can tell whether a secure connection exists from the information in the browser address line. An encrypted call is always made via https://projektify.de and not http://projektify.de. Depending on the…

Data protection – a topic that website operators have to deal with again and again in order to guarantee a safe website or blog for their visitors. In our article, we explain which data protection regulations apply to website operators, bloggers and niche sites. In addition, we would like to show you more tips on how you can make your blog or website more secure. imprint Commercial blogs and websites are obliged to provide an imprint according to § 5 TMG (Telemedia Act), which contains information on the address and legal form of the company, among other things. This is usually nothing new for website operators. What many do not know, however, is that this imprint must be accessible from every page of the website with a maximum of two clicks. There is no clear guideline on exactly how this must be implemented. The simplest solution is currently to…

The legal rules of the game in the area of online shops and affiliate marketing keep changing. Also this year there are some innovations to consider. Here we explain exactly what will change in 2018 in the GDPR for online shops and affiliates. Reading tip: GDPR checklist When will the new General Data Protection Regulation change? As early as May 2016, the first areas of the new law change became binding. The new regulation will finally come into effect in full from May 25, 2018. The aim of this regulation is to create a largely uniform data protection law in all associated countries. The revised GDPR replaces its predecessor model 95/46 / EC from 1995. This is necessary to be able to react to the changes of the new digital age. Who is affected by the new GDPR? The new ordinance applies to all member states and is adapted to…

Are you the owner of a website that you bought here at Projektify, for example, and now want to renew the design of the web project a little? Perhaps you are also starting a completely new project and would like to ensure a clear external image and a coherent corporate identity for your website? In addition to a clear color scheme, there is one thing above all: a cool logo! This is not only for your homepage, but also for the connected ones Social media Channels such as Facebook, Twitter, Instagram and Co relevant. After all, you want everyone to see the connection to your main website right away. “So far so good, but how do I get a professional, coherent and, above all, inexpensive logo?” We will be happy to explain it to you and also tell you what you should pay particular attention to when designing a logo…

You have created or bought a website to use it passive income to generate? Very good! But as soon as the ranks in the search engines are no longer optimal and the yields decline, it is time to do something about it. Now it’s time to maintain, revise and update the website! Score with new content A website that is updated regularly Content brings, rises in the favor of Google in contrast to a page on which nothing new has happened for months. Incidentally, this is also the reason why most website operators install a blog on their web project. It doesn’t matter what kind of website it is. Either Online shops , Information portals and company websites benefit equally from one Blog on the site. With exciting, keyword-optimized content that also contains keywords relevant to the entire page, you can achieve good rankings in Google in the long term.…

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