The legal rules of the game in the area of online shops and affiliate marketing keep changing. Also this year there are some innovations to consider. Here we explain exactly what will change in 2018 in the GDPR for online shops and affiliates. Reading tip: GDPR checklist When will the new General Data Protection Regulation change? As early as May 2016, the first areas of the new law change became binding. The new regulation will finally come into effect in full from May 25, 2018. The aim of this regulation is to create a largely uniform data protection law in all associated countries. The revised GDPR replaces its predecessor model 95/46 / EC from 1995. This is necessary to be able to react to the changes of the new digital age. Who is affected by the new GDPR? The new ordinance applies to all member states and is adapted to…

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