You have noticed that although you have a high click-through rate on your website, the traffic usually does not last long. One of the reasons for this is that you are not using call to action. Man is by nature in search of systems and processes and he is only too happy to be guided by others. It’s no different online either. So that you can keep visitors on your website longer and not just read a few sentences here and there, it is important that you give them a call to action. This is the only way your visitor will know what to do next and that certainly does not include leaving your site. What is a call to action? If you are now wondering what exactly we are talking about, then you should read on now. A call to action, or CTA for short, is a recommendation for…
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