Auctionify-Team, Autor bei auctionify.org

Website tips

This is how your SEO strategy will be suitable for Christmas!

21. March 2021 By Auctionify-Team 5 Mins Read

The year is slowly coming to an end and Christmas is approaching with great strides. In addition to all the pre-Christmas stress that arises, you should also adapt your web project to this particular season of the year. Because even things less related to the holidays, such as your SEO strategy, can actually be made suitable for Christmas. How? – We would now like to introduce you to 5 helpful tips for this. 5 tips for a Christmas-ready SEO strategy Whenever Christmas is just around the corner, the great search for the right gifts begins. Online retail in particular is booming here and the search engines are running hot in the run-up to Christmas. A good reason to optimize the SEO strategy of your own website so that you too can benefit from the Christmas business. Tip 1: Research the strongest keywords Especially at Christmas time, the bandwidth and volume…

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Social media

Social media in medium-sized businesses – 5 helpful tips!

21. March 2021 By Auctionify-Team 4 Mins Read

Smaller companies also like to take up the topic of “social media in medium-sized companies” and often implement it enthusiastically at the beginning, but many organizations quickly run out of steam afterwards. In this article, we want to explain how exactly this can be avoided using the following tips. 5 tips for successful social media in medium-sized businesses Social media is now much more than just posting any content on any platform. Instead, the right strategy for successful implementation must be found, especially in medium-sized companies. Tip 1: Create the right basis First of all, it is also important in social media marketing to develop the right foundation, i.e. a sophisticated strategy, instead of just going wild. Along with the planned campaign, measurable and comprehensible goals must be set, which you can use to orientate yourself with your content again and again. For example, it is good if you can…

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Income on the internet

How to successfully implement online marketing – do’s & don’ts!

21. March 2021 By Auctionify-Team 5 Mins Read

Even if a lot of things seem easier to implement online than in the offline world, professional online marketing is still no picnic. Instead, due to the high level of competition, many website operators often have to dig deeper into their bag of tricks and constantly look for new creative ideas. But here, too, there are a few things to consider, what should be better left or what can really help you in the field of online marketing. Do’s in online marketing With the right measures, you can achieve great success in online marketing even with relatively little experience. Our following tips can help you with this. Analyze your own target audience Online marketing also relies on addressing the customer in a targeted manner. This means that you should know and analyze your target audience thoroughly before taking any action. You can get this information, for example, through surveys or…

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Income on the internet

These are the content marketing trends 2020!

21. March 2021 By Auctionify-Team 5 Mins Read

Content marketing is no longer just part of the repertoire of large, but also small and medium-sized companies. The content offered by brands of all sizes is noticeably improving. However, this is no reason to let up in content marketing. Instead, companies should already start thinking about new trends and their implementation options. We have summarized what exactly these are and what will change in 2020 as an outlook for you. The most important content marketing trends for 2020! Successful content marketing is primarily about two things: quality and speed. While the former depends above all on the creativity and commitment of the company, the latter mainly has to do with the responsiveness of the brand. And to keep this as high as possible, it is therefore important to deal with the latest trends in good time. Artificial intelligence Automated content is on the rise and will continue to play…

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Construction and optimization of websites

What are no-click searches?

21. March 2021 By Auctionify-Team 3 Mins Read

Lately, the term “no-click searches” has been used frequently in the online sector. Google’s quick help for search engine users comes at the expense of the website operator. If you want to know what no-click searches are all about, you will find out more in this article. What are no-click searches? As a website operator, you surely know yourself how fiercely competitive the search engine result pages (SERP for short) are and the competition you have to struggle with again and again. In the meantime, however, you not only have to assert yourself against images, ads or even rich snippets (such as product comparisons, videos, news, etc.), but are also faced with a completely new obstacle: the no-click searches. The no-click searches describe search queries for the result of which the Google user does not have to click on a website link. Instead, the search query is answered directly by…

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Affiliate marketing

5 Affiliate Marketing Trends 2019 – This is currently important!

21. March 2021 By Auctionify-Team 4 Mins Read

Affiliate marketing is all the rage. The growth seems unlimited. For example, a Study by the affiliate network Awin that every sixth euro in online trading is already based on affiliate marketing. And this trend only seems to increase in 2019. We have summarized the new approaches for you by taking a closer look at 5 of the most important innovations. Affiliate Marketing Trends 2019 Affiliate Marketing is known as an industry with quick adaptability, which is why the trends here always correspond to the latest ideas and visions of the global world. Mobile use The importance of mobile use is nothing new, but companies in the area of affiliate marketing must increasingly respond to the associated requirements. This means that, for example, in the area of non-permitted cookies in browsers, new measures must be sought so that customer behavior can be further tracked and understood. At the same time,…

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Company purchase

Safety instructions for web project buyers

21. March 2021 By Auctionify-Team 2 Mins Read

Projektify is a free marketplace on which users claim they can create web projects as advertisements. As an association, we are dependent on free assistants. Projektify only checks the ads on a random basis and with the help of algorithms. This enables us to offer the marketplace free of charge. It is not easy to separate fraudsters from reputable sellers and the anonymity of the Internet makes this even more difficult. We would like to give you a little help for this. Especially if you do not yet know the market and its pitfalls as a first-time buyer or have little experience in buying a company, it is important to be particularly careful and careful. A very important point to check whether the key figures and information in the ad are correct. Take a close look at how annual balance sheets, debts, assets, and so on are reported. Do the…

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Construction and optimization of websites

Challenges along the customer journey – you have to consider that!

21. March 2021 By Auctionify-Team 5 Mins Read

No question about it, building a customer journey is a real aid in increasing success and profit, especially in terms of user-friendliness and the often associated high conversion rate. At the same time, however, there are always some hurdles when it comes to efficiently implementing the customer journey. In this article we want to clarify which exactly this can be. Challenges along the customer journey Although many web operators and companies know the advantages of the customer journey, many still find it difficult to build one efficiently and successfully. The same hurdles often arise that have to be overcome. Inadequate analysis of the target group An important and often neglected obstacle is the adequate analysis of the target group. However, touchpoints can only have a promising effect on a customer if they are explicitly tailored to them and their needs. To do this, however, the needs of the customer must…

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SEO tips

Social signals for SEO success – you have to know that!

21. March 2021 By Auctionify-Team 4 Mins Read

Hardly anything is as well guarded as the secret behind the Google algorithm. Again and again there is thought and there are always new assumptions and ideas on how to improve your own ranking on Google with the help of good search engine optimization. A new trend are the so-called Social signals . In this article we would like to clarify what it is and how the use of social signals affects SEO success. What are social signals anyway? Social relationships, interaction and emotions within social networks are referred to in the online world as ” Social signals “, Which can be translated synonymously with” social signals “in German. If you take a closer look at social signals, then, in addition to likes and comments, sharing or saving posts is clearly part of it. The better, i.e. the more positive these signals are with regard to your website, the better…

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Construction and optimization of websites

Optimizing the customer journey – this is how it works!

21. March 2021 By Auctionify-Team 4 Mins Read

It is not enough to just visually build the customer journey. Optimizing the customer journey is also an important part of success. The aim is to recognize to what extent touchpoints can be optimized or additionally integrated along the customer journey. Optimizing the customer journey – 2 helpful measures Two measures in particular help to identify and use the potential for improvement in the customer journey Customer satisfaction and the Add-on principle . Customer satisfaction The first principle to optimize the customer journey is to measure customer satisfaction. Because theoretically a customer can break off his “journey” at any time. It is therefore important that your target group experiences positive experiences from touchpoint to touchpoint in order to “stay on the ball”. You can only find out whether you can achieve this by analyzing the individual levels of customer satisfaction at each point of contact and, if the quality is…

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