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Part-time self-employment

Part-time self-employed – what you need to know!

By 4 Mins Read

More and more people are choosing their own alongside their main job independence build up. No matter whether you want to try out a future business idea or want to secure yourself financially, if you decide to be self-employed as a part-time job, you should consider a few things. We introduce you to five points that you need to know! Point 1 – register for self-employment No matter if you are full-time or part-time If you are self-employed, you must register with the trade office of your municipality in accordance with Section 14 of the trade tax regulations. To do this, you have to describe your secondary employment in more detail and pay a registration fee. Tip: Before registering, make sure to check whether you are a small business owner with your part-time job. Under certain circumstances you can benefit from the small business regulation according to § 19 of…

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Dictionary

Lexicon: What is SEM (Search Engine Marketing)?

By 1 Min Read

SEM is the abbreviation for Search engine marketing ( Search Engine Marketing ), which describes a sub-area of online marketing. It includes all relevant measures to increase traffic with the help of search engines. Meaning and definition of sem SEM by optimizing search results in search engines, ensures that more visitors come to a website. However, you have to separate search engine marketing into two separate areas: Search engine optimization ( SEO ) and the Search engine advertising (SEA ). Difference between SEO & SEA While SEO aims to improve the organic (unpaid) rankings of your own website, SEA focuses on increasing page views through paid advertising links and banners. [werbung] [fotolia]

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Content management systems

WordPress software – pros and cons for your niche site

By 3 Mins Read

Anyone who wants to create their own website rarely suffers from a lack of ideas. Much more often, implementation is the real crux of the matter. At this point, the question of which program should be used often arises quickly. Many users fall back on the WordPress software, one of the best known. Therefore, this article is about what the WordPress software is exactly and how this tool can help you. What is the Wordpress software? As already mentioned, WordPress is a program for creating websites in the browser. Since WordPress can now also fulfill almost all important administrative requirements and functions of a website, it is often also called Content management system (CMS). The WordPress software is roughly divided into two areas: front-end and back-end. The front end describes the view and the functions that are presented to a visitor to the website, while the back end is only…

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Dictionary

Lexicon: What is Adsense?

By 1 Min Read

With Google Adsense As a website operator, you can place advertisements on your website and earn money with them. For this purpose, Google uses an algorithm to select suitable advertisements that are displayed on your website. According to Google, you get an average of 68% of the click price. Because of Adwords, advertisers book ads on google and offer a click price. These ads are displayed on your website by Adsense. The AdSense guidelines ensure security against improper ones on the part of publishers, advertisers and users, at least Google. Google offers text ads, display ads and link blocks, which can be integrated using a code. To do this, you need to register with the Google Adsense program. A payout is always made at a minimum of 75 euros. [werbung] [fotolia]

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Dictionary

Lexicon: What is Affiliate Marketing?

By 1 Min Read

Affiliate marketing is a commission business and a sub-division of online marketing. Affiliate marketing describes a sub-area of online marketing. This form of commission business is about earning commission for advertised products or services through your own website. example If a food blogger (the publisher) advertises kitchen products from a manufacturer (also called advertiser) on his blog by means of direct links, this type of advertising is called “affiliate marketing”, provided that the manufacturer or online retailer (advertiser) gives the publisher or Affiliate (advertising / sales partner) pays a commission for this. Forms of remuneration In affiliate marketing, remuneration is paid when the Backlink to the advertiser was successful. That means: If a visitor to the blog clicks on the affiliate link and buys a product from the advertiser, the blogger receives a certain percentage of the product price. This remuneration model is also called pay-per-sale (PPS). Another billing model…

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Construction and optimization of websites

Have a logo created for your website: tips & tricks

By 3 Mins Read

Are you the owner of a website that you bought here at Projektify, for example, and now want to renew the design of the web project a little? Perhaps you are also starting a completely new project and would like to ensure a clear external image and a coherent corporate identity for your website? In addition to a clear color scheme, there is one thing above all: a cool logo! This is not only for your homepage, but also for the connected ones Social media Channels such as Facebook, Twitter, Instagram and Co relevant. After all, you want everyone to see the connection to your main website right away. “So far so good, but how do I get a professional, coherent and, above all, inexpensive logo?” We will be happy to explain it to you and also tell you what you should pay particular attention to when designing a logo…

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SEO tips

Get to the top with targeted keyword optimization

By 4 Mins Read

Keyword optimization: This is how you climb up in the ranking You can hear it everywhere keywords, google rankings, keyword optimization. This time we will explain to you what it is all about and how you can use the tool specifically to your advantage. What does keyword optimization mean anyway? The term keyword optimization is actually wrong and misleading, because strictly speaking you cannot optimize keywords. However, you can optimize your website specifically for certain keywords, depending on how relevant these are for you and your company. How do I go about targeted keyword optimization? Keyword optimization is basically about using and linking keywords on your site in a targeted manner and according to plan. They should be terms that other people associate with your products or with your company. To find these terms, you should think about what potential customers are looking for, i.e. which terms they enter into…

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Dictionary

Lexicon: What is a backlink?

By 1 Min Read

A backlink is a recommendation from a website that is “pronounced” through a hyperlink. The term backlink means something like “back reference”. On websites this means a hyperlink that links from one website to another. The term backlink is also known as “inbound link”. The backlink is also referred to as an external link, as it comes from another website and thus from an external source. The importance of the backlink for SEO Backlinks are assigned a major role in the area of search engine optimization. The more such backlinks refer to a particular page, the more importance the website has for the search engines. The algorithms from Google and Co rate a hyperlink or backlink as a recommendation. [werbung] [fotolia]

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Affiliate marketing

Dropshipping or affiliate marketing for your online shop?

By 3 Mins Read

You are standing in front of your online shop and do not want to sell your own products or expand your current portfolio yet. Dropshipping or affiliate marketing can be worthwhile for this. In the following article we would like to show you when you should use which method and give you recommendations for your project. When is affiliate marketing suitable? With Affiliate marketing you advertise a product through a link. So you describe the product but the sales partner such as Amazon sells the product. You will receive a commission of 7%, for example. The advantage is that you don’t have to set up any logistics and only have to advertise the product. You can set yourself apart by promoting a product better on your website and offering more content than Amazon, for example. You can also offer product comparisons and much more. So you don’t offer any products,…

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