It is often not very clear how community building is properly defined, which is why the great potential behind it is rarely recognized. Community building can contribute significantly more to the company’s success and sales of a product than the traditional click & buy relationship with a customer. Because community building can be reflected in many shapes and colors. From the communicative group, the open forum and special member programs to events outside the online world, everything is possible. Community building is as diverse as its users, but always pursues the same goal: building a long-term customer relationship. Accordingly, community building is not necessarily part of traditional marketing, which is primarily about winning new customers. Instead, community building is often referred to as relationship management. At the same time, however, it is usually also comparatively much more complex and time-consuming. However, there are a couple of really good reasons to…
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