When it comes to understanding the behavior of your own customers and understanding their needs, the customer journey is a helpful tool to achieve precisely these projects. Ultimately, it helps to visualize the current relationship with its optimization potential and to continuously perfect it. In addition to individual sub-areas such as services, products or customer segments, the customer journey can also be applied to the entire company. Building an efficient customer journey is a process that requires a lot of attention to detail, as the individual touchpoints can have different effects on the customer from different perspectives. The right preparation and a strategic structure are therefore the be-all and end-all. This article will explain exactly how this works. Build a customer journey – in 5 steps! When building the customer journey, there are of course always individual options, so that you should always adapt the individual sub-steps exactly to your…
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No question about it, building a customer journey is a real aid in increasing success and profit, especially in terms of user-friendliness and the…
It is not enough to just visually build the customer journey. Optimizing the customer journey is also an important part of success. The aim…
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