Even if anonymity often outweighs online, customer dialogue is increasingly becoming a strong pillar of success, especially for online shops. Above all, the importance of conversational marketing is increasingly becoming an important tool in customer care. This article should show you what exactly it is and to what extent conversational marketing is used. What is conversational marketing? When shopping online, we repeatedly come across so-called chat windows through which the company itself offers us help, for example in the form of advice. As a customer, you can then decide for yourself whether you would like to take advantage of this free additional offer. Often it is then possible to communicate with a consultant both in text and in bullet point form within the chat. However, it is not always possible to clearly distinguish whether the other end is a real person or just a programmed machine. In the meantime, however,…
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