Keywords for search engine optimization are slowly but surely being used. Instead, a good Google ranking now requires thinking in terms of topics – through the creation of pillar pages. But what is the new SEO insider tip about and what advantages do such pillar pages offer? What are pillar pages? As is so often the case with online terms, the term “pillar pages” comes from English. Pillar stands for the German equivalent word “pillar”. Since pillar pages deal with certain specialist areas and subject areas, they form a supporting pillar, so to speak. This is because pillar pages usually go into detail on a cluster, but at the same time refer to other pages within their execution that go into more detail on certain aspects of the topic. This ensures that the actual pillar pages are not built too large and with text modules that are too long. Example:…
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