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This article deals with the question of what types of content there are and how holistic content can help you get to the top on Google. If you want to market yourself on Google, then you need content. But you will notice: Content is not just content. Types of content Most of all you will find classic texts on Google. The written word is often easy to create and is therefore popular. There are also images and videos that are more interactive content than the Google main search, but can be found under images or videos. You can also develop graphics or infographics that underpin your content. So you can show your user numbers or give social media tips via such an infographic. A chart can also display statistics in a clear manner. As always, the mix does it: A long text with 5 pictures has a more relaxed effect…

You are currently writing texts for yours Blog or yours Niche website and wonder how the connection between the added value of yours Content is and the SEO -Optimization is what you need to make. In this article we will show you both dimensions and draw a conclusion. Relevance is the decisive criterion Ultimately, Google wants to offer its users the greatest possible relevance. So you should make sure that people who google your keyword also find added value for the text. For example, if someone goesogle: Tips for heading blog articles , then you should also give specific tips and best examples. Without a high relevance for keywords, you will hardly hold a rank for long or not even get it. Google checks the bounce rate of your page. So if you don’t have good content, a lot of users will quickly leave the page and it will be…

You have built a niche website and want it to get to the top of Google. You are sure, like many others, that you are the Website part-time raise or have other things to do. So you have little time to write really good texts and you want a little first Content Offer. SEO texts are often used for this. We would like to explain the advantages and disadvantages of SEO texts to you. What are SEO texts SEO texts or search engine optimized texts , are the basis of search engine optimization. This means that you search for a keyword such as boots and write a text about boots. The actual added value for the reader is in second place behind the actual goal: added value for the reader. The author primarily wants the text to rank on Google in any case. SEO texts can often be found on…

Do you have your own website and want to expand its reach? Then you can not avoid the subject of the SEO to deal with search engine optimization. A basic distinction is made between on-page SEO and off-page SEO. The on-page SEO focuses on the internal optimization of the website. Above all, this includes qualitative content in conjunction with suitable keywords and internal links. With off-page SEO, the structure of your own website plays a subtle role. Much more important are other websites and strategies how you can market your own website on them and thus achieve a better ranking position with the common search engines. For niche websites in particular, off-page SEO offers a good opportunity to generate a higher reach. We’ll show you the two most important off-page ranking factors for your website: Backlinks and Social media . Off-page optimization through backlinks Probably the most important ranking…

The Google parent Alphabet made big profits in the first quarter of 2017: The company earned 5.43 billion dollars in the first three months, 29 percent more than in the previous year. There is no question that the Google search engine has also become the largest and most widely used search engine in the world. Bing does exist, but statistics show that 80-95% of the Search engine traffic often come from the search engine Google. For this reason, you should optimally target your pages to Google. We’ll show you how to do this in this article. On-page SEO : Content You know that: you enter something on Google and what you are looking for does not come up. The page shoes-kaufen.de doesn’t actually offer what you want and the blog article about making money on the Internet shows you many arguments but no methods. By the way, if you are…

Would you like to expand your existing web project and improve the ranking? Then you need so-called backlinks for this. But it is not as easy as it sounds to get good, valuable links on your website. Rather, it requires a good strategy. What are backlinks? Links between pages are considered to be based on the current state of knowledge the central ranking factor for websites. Based on scientific documents, these have been adopted as the basic principle of references. – True to the motto: If many people point to something, it has to be good. Tip: You will find a definition of the backlink in our lexicon! It’s a bit like real life, when a lot of people are talking about someone, be it positive or negative, then that person seems relevant. That’s why Google works on the same principle. But because backlinks are also used for fraud and…

Search engine marketing refers to all measures that increase the number of visits to your own website via Google and Co. This includes both SEO (search engine optimization) and SEA (search engine advertising). An exact Definition of the SEM can be found in our lexicon. SEM for your own online presence Now you know what search engine marketing is, but you may not yet know exactly how to implement it on your website. We’ll explain it to you! Factor 1: SEO Before running large paid SEA campaigns, first try to improve the organic search results. You can do this with the help of optimization measures on your website. The most important points: 1. Your site should be easy to use. That means: have a good menu structure and be visually appealing so that visitors can find their way around easily. 2. You also have to ensure that the Content Your…

SEM is the abbreviation for Search engine marketing ( Search Engine Marketing ), which describes a sub-area of online marketing. It includes all relevant measures to increase traffic with the help of search engines. Meaning and definition of sem SEM by optimizing search results in search engines, ensures that more visitors come to a website. However, you have to separate search engine marketing into two separate areas: Search engine optimization ( SEO ) and the Search engine advertising (SEA ). Difference between SEO & SEA While SEO aims to improve the organic (unpaid) rankings of your own website, SEA focuses on increasing page views through paid advertising links and banners.

Keyword optimization: This is how you climb up in the ranking You can hear it everywhere keywords, google rankings, keyword optimization. This time we will explain to you what it is all about and how you can use the tool specifically to your advantage. What does keyword optimization mean anyway? The term keyword optimization is actually wrong and misleading, because strictly speaking you cannot optimize keywords. However, you can optimize your website specifically for certain keywords, depending on how relevant these are for you and your company. How do I go about targeted keyword optimization? Keyword optimization is basically about using and linking keywords on your site in a targeted manner and according to plan. They should be terms that other people associate with your products or with your company. To find these terms, you should think about what potential customers are looking for, i.e. which terms they enter into…

You have created or bought a website to use it passive income to generate? Very good! But as soon as the ranks in the search engines are no longer optimal and the yields decline, it is time to do something about it. Now it’s time to maintain, revise and update the website! Score with new content A website that is updated regularly Content brings, rises in the favor of Google in contrast to a page on which nothing new has happened for months. Incidentally, this is also the reason why most website operators install a blog on their web project. It doesn’t matter what kind of website it is. Either Online shops , Information portals and company websites benefit equally from one Blog on the site. With exciting, keyword-optimized content that also contains keywords relevant to the entire page, you can achieve good rankings in Google in the long term.…

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